This module for Involving Anthropology presents an account of one of the plenary debates held at the International Union of Anthropological and Ethnological Sciences (IUAES) World Congress held at Manchester University, 5-10 August 2013. The module begins with a brief introduction to provide the context for the debate, which included two speakers for (Amita Baviskar and Don Nonini) and two speakers against (Helen Kopnina and Veronica Strang) the motion: ‘Justice for people must come before justice for the environment’. The introduction is followed by an edited transcript of John Gledhill’s welcome and introduction, the texts of the arguments made by each speaker for and against the motion (with the exception of Veronica Strang, whose presentation is being published elsewhere a summary of the comments and questions subsequently invited from the floor of the hall, and then a transcript of the responses of the presenters. https://doi.org/10.1080/00664677.2015.1102229 https://www.linkedin.com/in/helenkopnina/
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The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives and drinking behavior by age cohorts. We hypothesized that differences between countries in the youngest age groups are smaller than in the older age groups, where country specific tradition and culture still plays a more prominent role. We, therefore tested, from the data obtained by the COnsumer BEhaviouR Erasmus Network (COBEREN), the hypothesis that the extent to which the age specific profiles differ between countries increases with age. The results confirm our hypothesis that the extent to which drinking motives differ between countries increases with age. Our results suggest that marketing campaigns which are directed towards drinking motives, could best be tailored by age cohort, in particular when it concerns age group 18-37 and more particular for beer, spirits and especially premix drinks. Marketing campaigns for non-alcoholic beverages should be made specific for the British countries and the Western countries, but even more effectively be made specific for the age cohort 18-37.
Aim. Although cultural dimensions theory is a topical strand of quantitative cultural research, few intercultural simulation games use it. We present the design and review of the application of OASISTAN, an intercultural role-playing simulation game that is specifically based on cultural dimensions theory. Method. OASISTAN was first designed in 1999 for use in Master’s courses on cross-cultural management at Delft University of Technology in the Netherlands, attracting 20-23 year old students with a Bachelor degree in engineering and from various cultural backgrounds. Since its first design the game has been played approximately 45 times at Delft University of Technology in the Netherlands and three times at Harbin Institute of Technology in China in the years 2006-2008. We reviewed their experiences designing and facilitating OASISTAN since 1999. Results. The game has a no-tech role-play design and revolves around the geopolitically complex region of the Caspian Sea, specifically the fictional country of ‘Oasistan’. The game consists of students forming small teams of Oasistani, Western and non-Western public/private actors collaborating with each other to try and reach the common goal of oil exploration and production in this country. In total 15-30 students were involved. We found that OASISTAN allowed its players not only to intensely experience the difficulty and awkwardness of being confronted with cultural differences, but also to interpret and understand these differences through cultural dimensions. Students who played OASISTAN identified ten out of the 12 dimensions by Maleki and De Jong. The two dimensions that students were not able to identify are uncertainty avoidance and collaborativeness. Conclusion. OASISTAN shows how a game design field (i.e., intercultural simulation gaming) can be reinvigorated in light of new or updated scientific theories pertaining to the field’s subject matter (i.e., cultural dimensions). Several opportunities for future research are identified.
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Visual Learning from Family Dairy Tech (Based on the RAAK MKB Family Dairy Tech India) Relevance of the project An evaluation of the Rathenau Institute states that Living Labs only can become successful if they show how knowledge is being developed in the Living Lab. The RAAK MKB project Family Dairy Tech was part of the Indo-Dutch Living Lab Baramati-Pune of Van Hall Larenstein and Agricultural Development Trust Baramati. Van Hall Larenstein University is currently participating in a review research program of Living Labs in various countries. In a first analysis of VHL Living Labs, ‘stimulating reflexivity in learning and innovation for sustainability’ was identified as one of the design principles for Living Labs. The results of this top-up project will facilitate the learning process of all stakeholders in the RAAK project, but also will connect the discussions and learning experiences in this specific project with experiences in other Living labs elsewhere in the world. By doing this, it contributes to the important challenge which was identified by the Rathenau Institute, that learning in Living Labs should exceed the location of one specific Living Lab. The results will also contribute to the development of a ‘ (digital)value chain field school’ (based on the FAO- Farmers’Field School concept) which will be developed further in the Living Lab Baramati. Activities In the project, a video will be produced to facilitate visual learning through reflection on the innovative designs and lessons of te RAAK project Family Dairy Tech India. Participants in the Family Dairy Tech India will be interviewed using the Visual Appraisal technique. The participants that will be interviewed comprise in India: two farmers, one researcher and one entrepreneur and in the Netherlands: three researchers, two entrepreneurs and one student. Project team and target group The project team consists of the project leader of the RAAK Family Dairy Tech project and a senior researcher of VHL, that has broad experience with Visual Project Appraisal (VPA) methods in Africa and India. The video will be employed in educational activities of VHL, Saxion and Baramati College (India), VHL’s Living Lab development in other countries and offered to the participating companies for internal learning and to SIA/Nuffic for their Living Labs development. Project result: a video that can facilitate visual learning strategies. Planning: the project will be carried out between February and August 2018
