Veel bedrijven staan reeds via social media als Facebook of Twitter in contact met hun gebruikers en iedere serieuze marketingcampagne werkt tegenwoordig met likes en tweets. Hoeveel ze daarin investeren en in de toekomst willen blijven doen, hangt af van de effectiviteit van social media. Maar wanneer zijn social media effectief, wat bepaalt die effectiviteit en hoe kunnen we die meten? Het zijn deze vragen waarop het project The Network = the Message zich richt. In de eerste fase van dit tweejarige onderzoekstraject is in kaart gebracht hoe social media campagnes nu worden ingezet en op welke wijze online netwerken worden geactiveerd. In december 2015 en januari 2016 hebben daartoe twaalf diepte-interviews plaats gevonden met de bureaus die deelnemen aan het project The Network is the Message.
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Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn ze effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary fase 2B is het inzicht dat inhakers belangrijke dragers van brand content zijn, maar dat er ook nog een wereld te winnen is. Dit is nu niet direct een oproep aan alle merken om meteen met inhakers aan de slag te gaan; ‘inhaakmoeheid’ ligt op de loer. In deze management summary wordt beschreven wat goede inhakers zijn, wat een inhaker nou eigenlijk effectief maakt. We beschrijven de vier stappen die een rol spelen bij het ontwikkelen van kwalitatief goede inhakers.
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Traditional turn-by-turn navigation approaches often do not provide sufficiently detailed information to help people with a visual impairment (PVI) to successfully navigate through an urban environment. To provide PVI with clear and supportive navigation information we created Sidewalk, a new wayfinding message syntax for mobile applications. Sidewalk proposes a consistent structure for detailed wayfinding instructions, short instructions and alerts. We tested Sidewalk with six PVI in the urban center of Amsterdam, the Netherlands. Results show that our approach to wayfinding was positively valued by the participants.
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Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn sociale media effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary van thema 2 ‘meten is nog niet weten’ is het inzicht dat het allemaal begint met doelstellingen. Doelstellingen zijn van essentieel belang om te kunnen bepalen of je succes hebt of niet. En bij doelstellingen horen Key Performance Indicators (KPI’s), met een set zorgvuldig geselecteerde metrics die de beste bijdrage leveren om die doelstellingen in kaart te brengen. Op die manier kun je ook bepalen of je je tijd en middelen goed inzet en je misschien effectiever zou zijn deze door deze anders te verdelen.
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This study investigates how destination social responsibility (DSR) improves resident quality of life (QOL) through the lenses of signaling theory and emotional solidarity theory. The study demonstrates the mediating role of resident emotional solidarity toward the destination and the moderating roles of disclosure tone and visual messages. Three experiments indicate that continuous (vs. one-time) DSR positively affects resident emotional solidarity and QOL, whereas emotional solidarity has a mediating role. Emotional solidarity elicited by continuous (vs. one-time) DSR is significantly higher when the disclosure tone of DSR is vivid (vs. pallid). However, when DSR is disclosed using visual messages, emotional solidarity effects of DSR types are not different in vivid tone but have significant differences in pallid tone. This study expands the application of signaling theory and emotional solidarity theory to resident QOL studies and provides suggestions on improving residents’ QOL through DSR.
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As shown by Fuglesang’s work, some sparks on specific aspects of visual communication and media design were present in the 1980s and 1990s. Notwithstanding these insights, the field of international development for a long time continued to focus on the semiotic point of view, analysing and decoding the ‘language’ of the messages transmitted, and the quest for “systematic study on the evaluation of instructional media took place in different fields. It was in thenext millennium and inspired by the field of the arts that arguments were built toconceive language and text beyond the understanding of visual literacy asopposed to a merely word-based or written language to recognize visual communication and visual languages.
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For environmental governance to be more effective and transformative, it needs to enhance the presence of experimental and innovative approaches for participation. This enhancement requires a transformation of environmental governance, as too often the (public) participation process is set up as a formal obligation in the development of a proposed intervention. This article, in search of alternatives, and in support of this transformation elaborates on spaces where participatory and deliberative governance processes have been deployed. Experiences with two mediated participation methodologies – community art and visual problem appraisal – allow a demonstration of their potential, relevance and attractiveness. Additionally, the article analyzes the challenges that result from the nature of these arts-based methodologies, from the confrontational aspects of voices overlooked in conventional approaches, and from the need to rethink professionals’ competences. Considering current environmental urgencies, mediated participation and social imaginaries still demonstrate capacities to open new avenues for action and reflection.
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In the Netherlands, over 40% of nursing home residents are estimated to have visual impairments. This results in the loss of basic visual abilities. The nursing home environment fits more or less to residents’ activities and social participation. This is referred to as environmental fit. To raise professional awareness of environmental fit, an Environmental Observation tool for the Visually Impaired was developed. This tool targets aspects of the nursing home environment such as ‘light’, the use of ‘colours and contrasts’ and ‘furnishing and obstacles’. Objective of this study is to validate the content of the observation tool to have a tool applicable for practice. Based on the content validity approach, we invited a total of eight experts, six eye care professionals and two building engineering researchers, to judge the relevance of the items. The Item Content Validity approach was applied to determine items to retain and reject. The content validity approach led to a decrease in the number of items from 63 to 52. The definitive tool of 52 items contains 21 for Corridors, 17 for the Common Room, and 14 for the Bathroom. All items of the definite tool received an Item-Content Validity Index of 0.875 and a Scale-Content Validity Index of 0.71. The content validity index of the scale and per item has been applied, resulting in a tool that can be applied in nursing homes. The tool might be a starting point of a discussion among professional caregivers on environmental interventions for visually impaired older adults in nursing homes
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Blog in het kader van het onderzoeksproject ‘The Network is the Message‘ Met dit onderzoek willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” In deze blog: Inhakers werken! Ze worden gemiddeld drie keer vaker gedeeld op sociale media dan niet-inhakers (zoals branded content of advertenties) en bereiken bovendien meer mensen buiten de fanbase van de organisatie zelf (Waardenburg & Mazerant, 2018). Dit is nu niet direct een oproep aan alle merken om meteen met inhakers aan de slag te gaan: inhaakmoeheid ligt namelijk op de loer. Deze blog is een oproep om met kwalitatief goede inhakers aan de slag te gaan, want ze zijn alleen effectief als ze ook de moeite waard zijn om te delen.
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Knowledge management (KM) is difficult to pin down. It means different things in different organisations. The deliberate use of metaphors has been used to communicate what KM is about. This metaphorical communication can be even more enriched using visual as well as language mechanisms: ”a picture paints a thousand words” suggests we can capture more resonances of a complex subject like KM through visuals than through a description alone. In addition, visuals are perceived to transcend the limitations of language, which can be an obstacle to communication. Yet, no method currently exists that we can use to identify KM metaphors used in visuals. This paper describes our search for a method to analyse metaphors used in visuals about knowledge management. Our objective was threefold: 1) identifying new metaphors for KM in visuals that can enrich KM theorizing, 2) developing a way to identify which visuals are the most powerful in communicating KM theory, and 3) improving the use of visuals as a way of assessing students studying KM. We found that analysing metaphors used in KM visuals is possible using a method that focuses on the dominant metaphors in a visual.
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