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3This study aims to define the concept of craftsmanship from the perspective of craft chocolate makers and explore how their understanding of craftsmanship is reflected in their organizational practices and the scaling of their businesses. The research is motivated by the desire of craft chocolate makers to expand the niche market for craft chocolate, thereby increasing the share of sustainable and fair-trade cocoa in the industry.
However, consumers remain confused by various claims such as ‘bean-to-bar’, ‘single-origin’, ‘single-estate’, and ‘direct-trade’, making it challenging for the niche to clearly present itself.
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A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to time pressure due to its real-time nature, which could have a negative effect on originality and craftsmanship, two other creativity dimensions besides meaningfulness which drive consumer responses. We address this tension by examining the creative crafting of RTM on Instagram and its consequences. Based on a content analysis of 516 Instagram messages, we indeed found a meaningfulness bias for RTM, such that meaningfulness comes at the expense of originality and craftsmanship. However, the findings from the content analysis, as well as an additional experiment (N = 245), showed that only craftsmanship and originality, and not meaningfulness, positively induced consumer responses. Implications are discussed.
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We report research into the evolvement of a hybrid learning environment where education, companies and government successfully cooperate. This hybrid learning environment—one of the latest inventions in curriculum design—is special because it was neither intended nor planned by the parties involved. With some self-astonishment, the participants in this research experienced a growing acknowledgement of their emerging educational creation, aside from the experience of and appreciation for their cooperation and the increasing turnover. With a bricolage research approach within the scope of a rhizomatic perspective on becoming, a multivocal perspective on the evolvement of the learning environment was pursued. In emphasizing the historical evolvement of the learning environment, our findings challenge the tradition of drawing board design, accompanied by an appeal for re-appreciating professional craftsmanship. In addition, some reflections regarding the research are discussed.
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One could write an alternative history of the Western modern arts as a struggle with industrialization. In this history, there would be almost no connection between classical fine art painting to the modern arts, but it would start with medieval craftsmanship, continue with the Arts & Crafts movement in the 19th century, Bauhaus in the 20th century and end with the contemporary “creative industries” including most of contemporary artistic practice, including artist-made books, zines, cassettes, vinyl, but also electronic circuit bending, Fablab making and software hacking.
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In 2017 viert het toonaangevende Nederlandse kunsttijdschrift haar 40e verjaardag - een goede reden voor Kunsthal KAdE om, samen met het tijdschrift, een tentoonstelling op te zetten over de fascinerende manieren waarop kunstwerken door de eeuwen heen zijn gemaakt. De tentoonstelling weerspiegelt die interesse door een verbazingwekkende reeks kunstwerken te presenteren die een bijzonder licht werpen op materialen en technieken, vakmanschap, ideevorming en studiopraktijk.
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The role and ethics of professionals in business and economics have been questioned, especially after the financial crisis of 2008. Some suggest a reorientation using concepts such as craftsmanship. In this article, I will explore professional practices within the context of behavioural theory and business ethics. I suggest that scholars of behavioural theory need a strategy to deal with normative questions to meet their ambition of practical relevance. Evidence-based management (EBMgt), a recent behavioural approach, may assist business ethics scholars in understanding how professionals infer ‘evidence’ to make decisions. For a professional, ethical issues are an integral part of decision-making at critical moments. As reflective practitioners, they develop insights related to ethical concerns when collecting and assessing evidence within decision-making processes.
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Building on Richard Sennett's recent work this books tries to clarify the ethical significance of craftsmanship. According to Sennett, 'learning to work well' is a deep source of personal meaning and of fruitful cooperation. Moreover provides the foundation of citizenship. Learning to master a craft is learning to be curious and patient, to focus on relationships and learn the skills of anticipation and revision, in a continual dialogue with material that resists 'quick fixes' and turns the craftsman 'outward'. In the contemporary search for practically relevant perspectives that point beyond the moral poverty of a market driven society, 'the ethics of craftsmanship' thus offers an intriguing and fruitful perspective, worth of in depth exploration.
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The communicative competent professional from a managerial perspective. A qualitative exploration is input for curriculum development. Research indicates that the communicative performance of starting professionals does not always match managers' expectations, although managers rate communication as important for their professional success. lnstitutes of higher education have the task of designing educational programmes that prepare students to meet the professional challenges concerning their communication. This article explores what managers themselves define as good professional communication. Their practical definitions of communicative competence were investigated through 44 semi-structured interviews in four professional business contexts (accountancy, communication, legal, and logistics). The research focused on the communicative competence of starting professionals and revealed (1) that communication is inextricably bound with the start¡ng professionals' work, (2) what specific genres starting professionals use, (3) that the quality requirements managers impose concern both text craftsmanship and contextual awareness and, (4) that managers rate communicative competence as important for organisations and starting professionals themselves. This implies that professional communication should play a prominent role in the curriculum with more focus on strategic communication awareness in relation to professional practically-oriented tasks. This will prepare students more effectively to meet managers' expectations regarding communication.
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This project challenges traditional cognition-based research methods. While informative, they do not fully capture the complexity of economic transformation. This hinders our ability to support regenerative entrepreneurs in their journey toward a fair and sustainable economy. At AUAS Centre for Economic Transformation, our search for a more integrative approach to building new business models, led us to arts- and nature-based research.
We are intrigued by art- and nature-based research as a tool to integrate cognitive, emotional and practical elements (head/ heart/ hands). Our curiosity led us to the following research question: how can innovative methodologies that focus on lessons from the arts (creativity) and nature (diversity) help to enrich the understanding of economic transformation among researchers and entrepreneurs engaged in regenerative practices.
This study employs an action-oriented research approach, including progressive learning and reflective monitoring and evaluation. During workshops the researchers and entrepreneurs go outside and collect pieces of nature. With these materials they compose their own work of art. Participants, under guidance, step-by-step, 'engage in dialogue' with their artwork based on their own question, eventually experiencing (a direction to) an answer.
This project brings together researchers with expertise in the diverse fields of entrepreneurship, craftsmanship, co-ownership and economic ecosystems and entrepreneurs of regenerative practices. They emerge themselves in innovative research methods aimed at integrating head, heart, and hands to enhance diversity and creativity and enrich their understanding of economic transformation.
The presentation will be enriched by the works of Claudy Jongstra, a Dutch artist and regenerative entrepreneur.
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Wat is de beroepsidentiteit van sociaal werk, wat behoort zij te zijn? Sociaal werk wordt wel omschreven als een professie maar ook als een ambacht, vaak zonder duidelijk onderscheid tussen en wellicht zelfs door impliciete gelijkstelling van deze kwalificaties. Met behulp van de ideaaltypische benadering kan echter worden aangetoond dat deze twee typen beroepen niet alleen veel overeenkomsten delen maar ook op enkele punten fundamenteel van elkaar verschillen. Op basis van het werk van Freidson (2001) en Sennett (2008) kan worden aangetoond dat het ideaaltypische doel van professies het realiseren van een abstracte waarde (zoals rechtvaardigheid) is, terwijl ambachten gericht zijn op het manipuleren van concrete materialen (bijvoorbeeld steen). Bijgevolg zijn (enkel) professies beroepen met een morele identiteit. In alle zelfdefinities van sociaal werk is deze morele identiteit, deze humanitaire kern aanwezig (zie bv. IFSW, NVMW). Daarom moet sociaal werk worden beschouwd als een professie en niet als een ambacht. Dit is niet louter een academische discussie maar beïnvloedt bijvoorbeeld de positie van dit beroep in de samenleving, zoals aan de hand van de ministeriële richtlijnen betreffende Welzijn Nieuwe Stijl kan worden geïllustreerd.
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