In the context of the designers responsibility for the impact of technology, ethical considerations are important. However, these considerations are often seen as limiting innovation and the freedom of the designer. Is it possible, on the contrary, that ethics can also foster creativity in design? The research project Tech-Wise is about a practice oriented approach in ethics; developing tools to engage people with ethical deliberation on the impact of technology. One result of the project is a workshop format for stimulating ethical deliberation that can be tailored to particular technologies and design disciplines. We argue from the results of one particular instance of this workshop format that such an approach to ethics has a fruitful reciprocal effect. It can stimulate creativity in design by enriching the question about the purpose of an innovation, and the other way around enrich ethical reasoning by opening up to often surprising impacts of technologies.