This project focussed on the way in which images were used on Instagram to connect to the Oerol festival 2017 in the sense of ‘presencing’ (cf Meese et al., 2015). The case study is part of a PhD project that focuses on liveness in the mediatised experience of cultural events/festivals. Liveness is understood as being connected through media to events that matter to us as they unfold (cf. Vianello, 1985; Couldry, 2004; Auslander, 2012). Oerol is an ideal case to study how liveness is constituted during a cultural event.
Oerol is an annual festival for theatre, dance, street theatre, art and music that takes place during ten days in June on the island of Terschelling. Since performances are created or adapted specially for the unique natural locations where they are carried out (beaches, woods, dikes, barns, streets, etc) this case provides an interesting surrounding to explore the relation between presence and liveness. The festival attracts about 50.000 visitors each year.
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