This study aims to investigate the pandemic’s effect on Dutch travelers’ future behavioral willingness to travel eco-friendly. The conceptual framework includes the Norm-Activation Model (NAM), behavioral willingness to pro-environmental travel, economic sacrifices theory, and risk perception. These factors have proved to influence pro-environmental travel behavior (PETB) in a during-crisis world. This research contributes to filling intriguing gaps in the literature on the effect of COVID-19 on the future Pro-Environmental Travel Behavior (PETB) of Dutch travelers. The research process involved an online self-administered method created with one of the leading research and web-based survey tools, Qualtrics. Respondents (329) filled out the questionnaire. The results revealed that the pandemic affected the willingness of travelers to travel pro-environmentally. COVID-19 as a disease is not necessarily seen as a threat, while the long-lasting impacts that COVID-19 brings are seen as a threat. Most Dutch travelers are more concerned about the economic and long-term health consequences of the virus than they are about contracting or dying from it. The majority of individuals are concerned about climate change and feel responsible for it.
