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While several governmental and research efforts are set upon mobility-as-a-service (MaaS), most of them are driven by individual travel behavior and potential usage. Scholars argue that this is a too narrow perspective when evaluating government projects because choices individuals make in a private setting might not accurately reflect their preferences towards public policy. Participatory Value Evaluation (PVE) is a novel evaluation framework specifically designed to alleviate this issue by analyzing preferences on the allocation of public budgets. Thus, based on PVE, this project aims at assessing different features of MaaS-services (e.g. enhancing mobility of the elderly and the poor, complementing public transport, etc.) from a social desirability perspective and compare them with investments in alternative social projects. Specifically, it aims at establishing the citizen value of MaaS as compared to social investments in green/recreational areas or transport infrastructure (e.g. bike or bus lanes), and eliciting trade-offs between different features of them.
The project includes the selection of different investment projects (and their features) that are politically relevant in Rotterdam. It also includes a qualitative assessment on the way individuals evaluate different social projects and their features and a quantitative assessment based on choice models that allow eliciting trade-offs between different attributes and projects. Finally, policy recommendations are provided based on these results. They allow conceiving investments projects to maximize the societal benefits as well as to construct optimal investment portfolios. This information is to be used as a complement of the evaluation of projects on the basis of individual preferences.