Jeroen Klijs has a background in urban and regional economics. From 2002 till 2014 he first studied at and then worked for the Erasmus University Rotterdam. In 2010 he joined BUas to work on a PhD research about the economic impacts of tourism. This was finalized in 2016. From 2016 till 2019 he worked as a senior researcher, and participated in many projects and publications all having to do with the impacts of tourism.

In 2019, Jeroen was appointed as a professor on the topic 'Social Impacts of Tourism'. Via the professorship, Jeroen has the ambition to help professionals in tourism destination management choose, design and evaluate interventions that improve the social and economic impacts of tourism.

These impacts are experienced by inhabitants, workforce, businesses and visitors of destinations. Ideal are interventions that simultaneously improve the quality of experiences for visitors, the quality of life for inhabitants and the quality of work for people and businesses active in tourism

Examples of interventions are changes in the physical environment, such as creating new attractions, infrastructure or facilities or redeveloping existing ones. Another example involves the deployment of resources or measures (whether or not combined) to achieve the desired performance, for instance in the area of:

• Marketing, communication, storytelling, events
• Legal measures such as regulations, guidelines
• Financial incentives such as prices, taxes, subsidies
• Smart (IT) solutions
• Facilitating innovation and knowledge development
• The way the destination and its stakeholders are organised

As no two destinations are the same there are no one-size-fits-all solutions. We take a contextual approach and based on that advise stakeholders, such as government bodies, societal organisations and business representatives, on which interventions to use in order to improve social and economic impacts of tourism in their destination. Moreover, we help them measure the impacts of tourism and the effects of interventions.

Besides Jeroen the cross-cultural and cross-disciplinary research group consists out of:

• Ellen de Groot
• Eugenio van Maanen
• Ondrej Mitas
• Jos van der Sterren
• Rami Isaac
• Simone Moretti
• Jeroen Nawijn
• Jelena Farkic
• Nádia Carreira Oliveira

The professorship is firmly embedded in the research and educational programs of the Breda University of Applied Sciences and is based upon a belief in cooperation. This includes cooperation with places/destinations, other professorships, other research institutes, tourism entrepreneurs, etc. If you are interested in the professorship and would like to explore possibilities to cooperate, feel free to contact us.

Smart Cultural Tourism as a Driver of Sustainable Development of European Regions (SmartCulTour)

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Breda University of Applied Sciences

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