s receiving information about either popular attractions or less-visited at-tractions, presented as “highlights” of the city, influence tourists’ experience, including their evaluations of the destination, their visit as a whole, and the specific information channel they received, and how does this differ by information channel through which the information is presented? What implementation models and financing mechanisms are available for DMO’s to spread tourists using the information channels tested, contingent on their effectiveness as measured by the previous experiment?

Societal issue
Destination Management Organisations (DMOs) are looking for interventions that effectively discourage tourists from visiting crowded hotspots and entice them to visit less crowded locations. Interventions like changing infrastructure, charging entrance fees and re-serving site access are either too expensive, too invasive or politically controversial. It is much easier to intervene on tourists' behaviour by informing them about alternatives.

Collaborative partners
NHL Stenden, Travel with Zoey, Amsterdam and Partners, Wonderful Copenhagen, Mobidot.
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Ondrej Mitas is interested in the psychology of tourist and leisure experiences with a focus on emotions and well-being and quality of life outcomes. Specifically, he examines positive emotions in leisure and tourism experiences over time and the mechanisms of enjoyment, positivity, and flow in tourism and leisure experiences, and innovative research methods using longitudinal, visual, and mixed-method approaches.

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Spreading tourists effectively.

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