Supporting LTH entrepreneurs to contribute to the health of the local residents.

The number of tourists in Zeeland is high, which influences the livability and quality of life in the region. There are also increasing concerns about health and well-being in this area. Zeeland aims to be a vital region, where a vital Leisure, Tourism, Hospitality (LTH) sector is in balance with society and the environment. 

The practical problem revolves around the realisation of the social legitimation of the impact of tourism on its environment. This PD-trajectory overall ambition is to contribute to the social legitimation of LTH by strengthening crossovers between the LTH sector and the health sector. The objective of this PD-trajectory is to support LTH entrepreneurs in a way that their initiatives contribute to the health of the local residents.

To accomplish this task, entrepreneurs in the LTH industry have a need for practical tools and guidelines that assist them in contributing to these societal challenges. So far, there are no concrete tools or other support products available in the region for LTH entrepreneurs to base their actions (in quadruple helix context) on in order to achieve crossovers and positive impact on health.

How this process works and what is required for this is important to gain insight into so that this co-creation process can serve as an example for other initiatives in the LTH sector. Therefore, this process will be monitored and evaluated so that lessons can be learned. Ultimately, a decision support tool will be developed from this effort which other entrepreneurs can use to develop and organize their initiatives in a quadruple helix context with the aim of health benefits for the resident. This will help to establish a cross-domain approach and work in co-creation on regional positive impact of LTH in line with the future vision for Zeeland.