In dit krantenartikel pleit Bianca Harms in het kader van duurzame consumptie voor het boycotten van Black Friday.
DOCUMENT
Alsem houdt een pleidooi om je als ondernemer niet aan te sluiten bij Black Friday omdat dat je duurzame reputatie niet ten goede komt.
LINK
Deze maanden wordt de overconsumptie flink gestimuleerd met Black Friday en de feestdagen om de hoek. In het woud van promoties en aanbiedingen is het voor consumenten niet eenvoudig om duurzame keuzes te maken. De eco-labels en UPV (Uitgebreide Producenten Verantwoordelijkheid) moeten volgend jaar gaan bijdragen aan duurzamere productie en consumptie van mode. Maar wat is voor consumenten eigenlijk een reden om duurzame mode te kiezen? Welke sociaal-psychologische factoren beïnvloeden het willen hergebruiken, huren, lenen, of aanschaffen van tweedehands/ gerecyclede kleding?
LINK
Metaphor is one of the important discursive themes in organizational literature (Grant et al.,2001). Metaphors play an important role in the discourse within organizations as well as in theorizing about organizations. This empirical paper focuses on the latter by analysing the role of metaphor in the development of theoretical concepts – in particular the concept of social capital – through the means of quantitative content analysis. Some authors argue that metaphors should be avoided in organizational theory (Bourgeois and Pinder, 1983; Tinker, 1986). Others see metaphors as valuable creative tools for developing new theories and insights (Weick, 1989). Morgan (1997) has shown that many theories about organizations can be ‘reordered’ (Keenoy et al., 2003) into a particular metaphorical view of organizations, showing the metaphorical bases of organizational theorizing. Lakoff and Johnson (1980, 1999) go even further, presenting compelling evidence from cognitive science indicating that metaphors are inescapable because they are the basis for our abstract reasoning. There is a debate about the way metaphor works (Black, 1993; Cornelissen, 2005; Heracleous, 2003; Keenoy et al., 2003; Lakoff and Johnson, 1999; Marshak, 2003; Oswick et al. 2002, 2003; Tsoukas, 1991;) especially about whether metaphor is simply a matter of comparison highlighting the analogies in the source and target domain, or whether a metaphor does more then that. In the paper we take the latter position and adopt Lakoff and Johnson’s (1999) model of cross-domain mapping. This model states that not only similarities and features are transferred from the source to the target domain but that the target domain often gets its structure from the source domain. The metaphorical mapping from the source to the target domain can be rich and complex because metaphors have many ‘entailments’. Entailments are the connotations of the metaphor that transport meaning from the source to the target domain. Furthermore, the application of conceptual metaphor often happens out-of-awareness (Lakoff and Johnson, 1999; Marshak, 2003). It is part of the unconscious mental operations concerned with conceptual systems, meaning, inference, and language. We can recognize the unconscious use of metaphor in organizational theorizing by looking at the literal meaning of organizational concepts and statements (Andriessen, 2006).
DOCUMENT
Marketingactiviteiten zijn over het algemeen gericht op het creëren van vraag en het stimuleren van consumptie. Dit lukt vrij aardig, maar leidt ook tot steeds grotere klimaatproblemen. Het zou dus mooi zijn als merken consumenten kunnen aanzetten tot minder consumeren. Kotler en Levy (1971) noemden dit demarketing. Maar hoe doe je dat dan als merk?
LINK
Samenwerking tussen sociale ondernemingen en reguliere werkgevers kan meer mensen met een afstand tot de arbeidsmarkt duurzaam aan het werk helpen. Onderzoekers Linda Bakker en Leendert de Bell over innovatie op de arbeidsmarkt.
LINK
We present a novel architecture for an AI system that allows a priori knowledge to combine with deep learning. In traditional neural networks, all available data is pooled at the input layer. Our alternative neural network is constructed so that partial representations (invariants) are learned in the intermediate layers, which can then be combined with a priori knowledge or with other predictive analyses of the same data. This leads to smaller training datasets due to more efficient learning. In addition, because this architecture allows inclusion of a priori knowledge and interpretable predictive models, the interpretability of the entire system increases while the data can still be used in a black box neural network. Our system makes use of networks of neurons rather than single neurons to enable the representation of approximations (invariants) of the output.
LINK
Wist je dat de gemiddelde Nederlander zo’n 173 kledingstukken in zijn of haar kast heeft liggen en dat er daar jaarlijks 43 bijkomen? En 50 van die kledingstukken worden niet eens gedragen. Heel veel afgedankte kleding wordt weggegooid, daarna verscheept en verbrandt in Afrika of gedumpt in Chili. Het is één van de voorbeelden die donderdagavond de revue passeren tijdens het openbaar college ‘Hoe weersta ik de verleidingen van de consumptiemaatschappij?’
LINK
On March 9th and 10th Zac Woolfitt attended the Media and Learning Conference in Brussels. The programme of this annual conference examines ‘developments, services and uses of media in education and training to […] identify policies and initiatives that promote digital and media competence at all levels of education and training as well as to promote best-practice in the take-up and application of media in education and training.’
DOCUMENT
Abstract van Poster presentatie. Our student-interpreters feel ill prepared for assignments that involve sign supported speech (Anonymous, 2015). This is probably due to the fact that there is no single way of communicating in sign supported speech (Sutton-Spence & Woll, 1999). Our study investigates if and how we could prepare our students within a fouryear bachelor curriculum.
DOCUMENT
