This chapter calls for greater scholarly attention to business association initiatives in international corporate social responsibility (CSR) governance. Economic globalization has led to the proliferation of private governance initiatives created to address social and environmental issues. Most existing scholarship has focused on those created by multi-stakeholder initiatives (MSIs), an organizational form of CSR coalition driven by NGOs. Yet growing empirical evidence suggests that in most global industries, CSR initiatives created by a different type of coalition, led and composed exclusively by businesses, appears to dwarf MSIs in scale, scope, and influence. More research is needed to examine these overlooked goliaths, particularly their antecedents, organizational and governance forms, and effects on global CSR outcomes. Management and international business scholars are particularly well positioned to contribute new insights on this important phenomenon.
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This paper develops propositions on the added value of normatively-based, employee-oriented corporate social responsibility, specifically on the issue whether an individual owner-manager can add value within a foreign subsidiary by means of normatively-based, employee-oriented CSR. We suggest that this emerging research area sheds light on managerial discretion within a foreign environment and on the question if globalisation of business, based on economic rationality, inevitably leads to a race to the bottom or that normative resources - the view of owner-managers on the role of employees within their company - add value as well.Based on five case studies, this study develops propositions about the impact of international employee oriented CSR policies on mutual value creation within multinational SMEs. We detect conditions under which employee-oriented CSR adds value, what the influence is of the host country institutional environment and suggest differences across sectors and investment motives. The results suggest that not only motives but also the skills of the owner/manager as an institutional entrepreneur are critical in dealing with institutional variance.Conference paper bij het: 1st Interdisciplinary Conference on Stakeholders, Resources and Value Creation, Barcelona, 7-8 juni 2011
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Will multinational SMEs use internationalisation to achieve labour cost savings at the expense of employees both in their home country and abroad or will they transfer their existing employee-oriented practices to their foreign subsidiaries? This paper argues that the answer to this question is affected by: (1) the salience of employees at home as well as abroad to management; (2) the type of employee-relations arrangements in use within the company; (3) the capability to develop and use high-performance human resource instruments for employee-oriented CSR practices; (4) the capability to adapt the type and design of high-performance human resource instruments to the local institutional environment; (5) the extent to which the multinational SME possesses institutional capital. Multinational SMEs with slack resources, a high degree of institutional capital, and to which employees are highly salient, are most likely to transfer employee-oriented CSR practices abroad and to do so successfully.
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The 5th International CSR Communication Conference was hosted in Stockholm, by the Stockholm School of Economics in September 2019. Scholars and practitioners from all five continents were present at this great event. Alongside with around 60 academic presentations included in the proceedings, the program was set to introduce and discuss various trending topics in CSR and sustainability. The list of keynote and panelguests included several renowned authors in CSR and sustainability research, such as: Mats Alvesson, Annavon Bergen, Nils Brunsson, Itziar Castello, Michael Etter, Mikkel Flyverbom, Jean-Pascal Gond, Ellen Quigley,Dennis Schoeneborn, and Laura J. Spence. This ‘all-star cast’, together with a number of young scholars andestablished researchers in CSR who continue to express their loyalty to this conference, have once againconfirmed the importance of the event for the CSR communication research community.Five conferences later, studying communicational aspects of CSR has become firmly institutionalized and the field of CSR communication has been established. From the start of this biannual event, the conference has produced more than 300 papers on various CSR communication-related topics. An overview of the past conferences reflects the changing agenda of CSR communication research with several new themes and research approaches emerging. Starting with the instrumental perspective that was focused on strategic management of CSR communication, the research topics moved towards more relational views featuringengagement, relationships, digital environments and internal, employee-focused aspects. And lately, agraduate emergence of communicative constitutive perspectives, the role of talk and performativity in CSR isevident.Development of CSR communication filed and scholars’ participation over time has certainly been dynamic,with several voices driving the change from within, searching new paths to study CSR, stimulating participation of scholars and inviting alternative interpretations. This (positive) dynamic seems to be critical for moving the field forward (Verk, Golob, & Podnar, 2019). Proceedings of the 5th International CSR Communication Conference reflect some of the dynamics. They are divided into several sections that cover such topics as CSR engagement, talk and dialog; CSR reporting,perceptions and internal CSR perspectives; digital media and organizing, CSR across industries, NGOengagement, corporate irresponsibility; CSR and educational organizations, and communicative aspects ofsustainability.Thank you to all conference keynote speakers and panelists, as well as to all reviewers, presenters, discussantsand participants from academia and practice for sharing new thoughts and ideas and yet again contributing to the enrichment of CSR communication debate.
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Purpose – This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary of the state of CSR communication knowledge. Design/methodology/approach – The existing literature on CSR communication was approached via systematic review. with a combination of conventional and summative qualitative content analysis. The final dataset contained 90 papers from two main business and management databases, i.e. EBSCOhost and ProQuest.Findings – Papers were coded into three main categories. The results show that the majority of the papers are concerned with disclosure themes. Considerably less salient are papers that fall under process-oriented themes and the outcomes/consequences of CSR communications. The most important outlets for CSR communication-related topics are Journal of Business Ethics and Corporate Communications: An International Journal.Originality/value – This paper represents the first attempt to perform a systematic and comprehensive overview of CSR communication papers in scholarly journals. Its value is in making this rather vast and heterogeneous literature more visible and accessible to all CSR communication scholars.Keywords - CSR communication, Scholarly journals, Systematic review, Content analysis, Special issue, Journals, Social responsibilityPaper type - Research paper
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How can organizational leaders deliver a credible corporate social responsibility (CSR) message to an increasingly distrustful and skeptical audience of internal and external stakeholders? The answer may lie in the field of psychology. Consideration of the principles of reciprocity, the halo effect, and costly signaling, as well as the potential value in retooling traditional cause-related marketing efforts, ultimately may lead practitioners to more effectively develop, deploy, and communicate their firm's CSR strategies.
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By assessing four cases, this paper develops propositions about the transfer of employee oriented corporate social responsibility (CSR) practices within multinational SMEs. Specifically we explore whether an individual owner-manager can add value within a foreign subsidiary by means of normatively-based, employee-oriented CSR. Based on four case-studies we suggest that not only motives but also the skills of the owner/manager as an institutional entrepreneur are critical in dealing with institutional variance.
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With a growing economy and being an increasingly popular investment destination, both domestic and foreign business activity in Kenya has surged over the past years. In addition, the country has a relatively young population and many of the country’s economic sectors offer business opportunities. Despite these developments, the country has faced challenges on various dimensions of social-economic development. Against this background, corporate social responsibility (CSR), defined as firms’ roles and responsibilities in contributing to a more inclusive and sustainable economy, may play an important role in combating social and ecological challenges and strengthening Kenyan business at the same time. Dutch and Kenyan governments and businesses have taken the initiative to develop a knowledge centre for sustainable and inclusive business in Kenya (KSIB-K). This initiative sprung from a Dutch trade mission to Kenya in 2013. The Dutch CSR knowledge centre, MVO Nederland, was invited to contribute in this trade mission with the objective to disseminate knowledge and expertise on CSR and participate in a multi-stakeholder dialogue on CSR in the Kenyan flower sector. After a series of roundtables talks on CSR and sustainability in which Kenyan and Dutch organizations participated, the plan was conceived to develop KSIB-K and, as an integral part of it, build a local CSR business network. Among the goals of the KSIB-K are building CSR skills in Kenyan firms, propagating a holistic view of CSR that goes beyond philanthropic conceptions of the subject, CSR best practice and knowledge sharing, and stimulating doing responsible business both within Kenya and between Kenya and its business partners, including the Netherlands. While individual Kenyan companies may lack the resources, skills, willingness and experience to engage in responsible business, a CSR business network could bundle these and existing initiatives to create a movement of inclusive and sustainable business that benefits companies and society alike. This chapter will focus on the short history of the initiative to develop KSIB-K and the Kenyan CSR business network, place it within the current ‘state of CSR thinking and practice’ in Kenya and its role in international business and sketch its roadmap for the years to come. This chapter will also pay attention to the role of governments in encouraging responsible business, activities that will be deployed to stimulate Kenyan business to develop CSR knowledge and skills, and possible risks associated with developing such a new CSR business network.
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The Utrecht School of Journalism has a long tradition in international higher education. The School’s European Culture & European Journalism (ED&EJ) programme is an example of a pedagogical practice in higher education where advanced students learn how to perform in an international context. Journalism students from Moscow to Ottawa and from Helsinki to Bilbao learn alongside Dutch students. It is not only the content of the programme and the reporting for the Web Magazine that makes the EC&EJ programme an inspirational educational experience. The programme demonstrates the importance of sharing different professional and cultural values. This sharing and confronting of professional standards contributes to an important new qualification for all higher educated professionals: awareness of cultural differences and similarities
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Using a case study of the tea producer Eastern Produce Malawi, this research investigates which factors which influence companies upstream in the global supply chains to adopt a corporate social responsibility (CSR) agenda. Although external pressures, such as demands from Western consumers or international organizations and their related initiatives, may have shaped Eastern Produce Malawi's CSR agenda, strong internal organizational contingencies, including transformational leaders who recognize the significance of ethical issues and strong organizational values, led it to adopt this CSR agenda in practice. This study underscores the significance of using an integrative framework to explain various CSR drivers for companies. It concludes with managerial and public policy implications, as well as areas for further research.
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