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MKB-Innovatie via Sociale Netwerken

Innovatie vergt kennis. Door een gebrek aan tijd en middelen is deze kennis voor MKB-ers vaak moeilijk te ontsluiten. Vanuit deze uitdaging zijn Communities of Entrepreneurship (CoE) ontstaan; een netwerk van ondernemende mensen, die ideeën, passie en inspiratie delen om elkaar te empoweren in het realiseren van ondernemingsdoelen. Benieuwd hoe?

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Tweet, share, like? De rol van sociaalnetwerksites van sportverenigingen bij de ontwikkeling van clubgevoel van leden

Dragen sociaalnetwerksites van sportverenigingen (ClubSNSs) bij aan het clubgevoel van leden? 129 leden van sportverenigingen vulden een vragenlijst in over ClubSNSs en clubgevoel. Daaruit blijkt dat leden ClubSNSs informatief, vermakelijk en interactief vinden en ClubSNSs gebruiken voor het volgen van content over sport, leden en de club. Verder blijken ClubSNSs belangrijk voor het clubgevoel van leden, doordat identificatie met de sportvereniging wordt opgebouwd.

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Tweet, share, like? De rol van sociaalnetwerksites van sportverenigingen bij de ontwikkeling van clubgevoel van leden

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Het ontwerp van gezondheidsgamebeloningen voor preadolescenten

The design of health game rewards for preadolescents Videogames are a promising strategy for child health interventions, but their impact can vary depending on the game mechanics used. This study investigated achievement-based ‘rewards’ and their design among preadolescents (8-12 years) to assess their effect and explain how they work. In a 2 (game reward achievement system: social vs. personal) x 2 (game reward context: in-game vs. out-game) between-subjects design, 178 children were randomly assigned to one of four conditions. Findings indicated that a ‘personal’ achievement system (showing one’s own high scores) led to more attention and less frustration than a ‘social’ achievement system (showing also high scores of others) which, in turn, increased children’s motivation to make healthy food choices. Furthermore, ‘out’-game rewards (tangible stickers allocated outside the game environment) were liked more than ‘in’-game rewards (virtual stickers allocated in the game environment), leading to greater satisfaction and, in turn, a higher motivation to make healthy food choices.

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Perspectives on the Acceptance and Social Implications of Smart Glasses

Smart glasses were perceived to be potentially revolutionary for healthcare, however, there is only limited research on the acceptance and social implications of smart glasses in healthcare. This study aims to get a better insight into the theoretical foundations and the purpose was to identify themes regarding adoption, mediation, and the use of smart glasses from the perspective of healthcare professionals. A qualitative research design with focus groups was used to collect data. Three focus groups with 22 participants were conducted. Data were analyzed using content analysis. Our analysis revealed six overarching themes related to the anticipated adoption of smart glasses: knowledge, innovativeness, use cases, ethical issues, persuasion, and attitude. Nine themes were found related to anticipated mediation and use of smart glasses: attention, emotions, social influences, design, context, camera use, risks, comparisons to known products, and expected reaction and might influence the acceptance of smart glasses.

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Perspectives on the Acceptance and Social Implications of Smart Glasses

Smart glasses were perceived to be potentially revolutionary for healthcare, however, there is only limited research on the acceptance and social implications of smart glasses in healthcare. This study aims to get a better insight into the theoretical foundations and the purpose was to identify themes regarding adoption, mediation, and the use of smart glasses from the perspective of healthcare professionals. A qualitative research design with focus groups was used to collect data. Three focus groups with 22 participants were conducted. Data were analyzed using content analysis. Our analysis revealed six overarching themes related to the anticipated adoption of smart glasses: knowledge, innovativeness, use cases, ethical issues, persuasion, and attitude. Nine themes were found related to anticipated mediation and use of smart glasses: attention, emotions, social influences, design, context, camera use, risks, comparisons to known products, and expected reaction and might influence the acceptance of smart glasses.

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What drives consumers to use local online retail platforms?

Local online retail platforms (LORPs) are gaining popularity as digital channels that can increase physical retail agglomerations’ attractiveness and viability by stimulating online sales and consumer footfall. However, insights are needed to enrich academic understanding and guide practitioners in their decision-making process regarding use and optimization of these platforms for boosting retail agglomeration vitality. Drawing on uses and gratifications theory, an online survey of 442 Dutch consumers revealed that positive attitudes toward browsing LORPs induced both online purchase and offline visit intentions. Interestingly, despite LORPs' local focus, non-place-specific motives more substantially impacted positive browsing-related attitudes toward LORPs than place-specific ones.

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What drives consumers to use local online retail platforms?

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Motives of Internet uses: Crosscultural Perspectives 'the US, the Netherlands, and South Korea

The aim of this study was to understand the motives for using the Internet, and its associations with users' attitudes, social values, and relational involvement. Also, this study attempted to crossculturally compare the difference in the pattern of motives and the associations among three countries ' the US, the Netherlands, and S. Korea. The design of methods was based on examination and revision of uses and gratification approach toward Internet users. Findings from factor analysis revealed that information seeking and Self-Improvement were the dominant and common reasons for using the Internet across three countries. The differences in the composition of motives in each country were also reported. Strong correlations across countries were found between all the motives and satisfaction of the Internet. Expectation and positive evaluation of the Internet were also important attitudes associated with Internet use motives. Postmaterialist value showed strong association with motives of information seeking and Self-Improvement. Community involvement was significantly associated with Internet use motives in Korean users.

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Multinational web uses and gratifications: Measuring the Social Impact of Online Participation Across National Boundaries

This paper will describe the rationale and findings from a multinational study of online uses and gratifications conducted in the United States, Korea, and the Netherlands in spring 2003. A survey research method of study was conducted using a questionnaire developed in three languages and was presented to approximately 400 respondents in each country via the Web. Web uses and gratifications were analyzed cross-nationally in a comparative fashion and focused on the perceived involvement in different types of on-line communities. Findings indicate that demographic characteristics, cultural values, and Internet connection type emerged as critical factors that explain why the same technology is adopted differently. The analyses identified seven major gratifications sought by users in each country: social support, surveillance & advice, learning, entertainment, escape, fame & aesthetic, and respect. Although the Internet is a global medium, in general, web use is more local and regional. Evidence of media use and cultural values reported by country and online community supports the hypothesis of a technological convergence between societies, not a cultural convergence.

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MKB-Innovatie via Sociale Netwerken

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Tweet, share, like? De rol van sociaalnetwerksites van sportverenigingen bij de ontwikkeling van clubgevoel van leden

Het ontwerp van gezondheidsgamebeloningen voor preadolescenten

Perspectives on the Acceptance and Social Implications of Smart Glasses

Perspectives on the Acceptance and Social Implications of Smart Glasses

What drives consumers to use local online retail platforms?

Motives of Internet uses: Crosscultural Perspectives 'the US, the Netherlands, and South Korea

Multinational web uses and gratifications: Measuring the Social Impact of Online Participation Across National Boundaries

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Producten 63

MKB-Innovatie via Sociale Netwerken

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Tweet, share, like? De rol van sociaalnetwerksites van sportverenigingen bij de ontwikkeling van clubgevoel van leden

Het ontwerp van gezondheidsgamebeloningen voor preadolescenten

Perspectives on the Acceptance and Social Implications of Smart Glasses

Perspectives on the Acceptance and Social Implications of Smart Glasses

What drives consumers to use local online retail platforms?

Motives of Internet uses: Crosscultural Perspectives 'the US, the Netherlands, and South Korea

Multinational web uses and gratifications: Measuring the Social Impact of Online Participation Across National Boundaries