The personality of visual elements: a framework for the development of visual identity based on brand personality dimensions.
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Brands, Values and Consumers. The importance of values in consumer behaviour
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The contribution of branded games for the LEGO ninjago brand narrative
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The body as a brand in social media : analyzing digital fitness influencers as product endorsers
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Human values as added value (s) in consumer brand congruence
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Real time is real money: the effectiveness of RTM as a strategy to increase the sharing of brand tweets
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The importance of values for brand purchase
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Product Type and Personality in Brand Relationships
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The dimensions of nation brand personality : a study of nine countries
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