Kuyichi: Crafting a Circular Business Model for Jeans (Teaching Case)

The Kuyichi teaching case will challenge students to think about how circular business models can contribute to sustainability and dives into the challenges of setting up a resale business model in the context of sustainable fashion. The case provides an engaging real-world example to aid students in their learning journey and is accompanied by an extensive teaching note (including supplementary material). The case is part of the educational output from the CIE - CONESU project, funded by taskforce for Applied Research SIA.