This conceptual paper examines the Fred Harvey Company, a key entity that helped develop tourism at Southwestern national parks, in particular Grand Canyon National Park and Petrified Forest National Park. The article describes some of the influences of this organization on the image of tourism in the Southwest, from the thematic design of spaces to the commercializing of Native American cultural heritage. After examining these impacts, the contemporary state of interpretation in these national parks is highlighted. Drawing on not only the natural and cultural resources of the region, organizations such as the National Park Service or Xanterra Travel Collection employ the historical hospitality foundations of the sites to create a multi-layered image of the national park as well as connect to tourist identities.