Electrification of mobility exceeds personal transport to increasingly focus on particular segments such as city logistics and taxis. These commercial mobility segments have different motives to purchase a full electric vehicle and require a particular approach to incentivize and facilitate the transition towards electric mobility. A case where a municipality was successful in stimulating the transition to electric mobility is the taxi sector in the city of Amsterdam. Using results from a survey study (n = 300), this paper analyses the differences in characteristics between taxi drivers that either have or do not have interest in purchasing a full electric taxi vehicle. Results show a low intention across the sample to adopt a full electric vehicle and no statistically significant differences in demographics between the two groups. Differences were found between the level of acceptability of the covenant, the rated attractiveness of the incentives, the ratings of full electric vehicle attributes and the consultation of objective and social information sources. These results can be used by policy makers to develop new incentives that target specific topics currently influencing the interest in a full electric taxi vehicle.