CRAFT: your own audience.

Craft your own audience: How can a technology-driven company use online gaming communities, like Minecraft, to reach and engage a young audience? This project creates a context in which reality is simulated, by having students work together for a real client in an international context. In this project we explore innovative ways in which Samsung can engage younger audiences through Minecraft, the world's best-selling game with almost 140 million monthly players (2023). This project is focused on on educating, researching and developing playable prototypes within Minecraft that demonstrate how online gaming communities can be used to connect technology companies with a new generation of users.

Societal issue
Inclusion of different ages around technology literacy and education (21st century skills).

Benefit to society
Global inclusive community around education and R&D, higher cultural awareness.

Collaborative partners
Manchester Metropolitan University; Samsung Benelux.