This study investigated the influence of personality traits and the differential effect of product categories on brand love. Carroll and Ahuvia (2006) claim that it is relatively easier for hedonic and self-enhancing products to obtain brand love. Nevertheless, in relation to the field of consumer-brand relationships, contradictory findings exist regarding the effects of product category on relationship quality. Christy et al. (1996), Veloutsou (2007), and Wilson (2011) point to a positive effect for the influence of high product category involvement on the brand relationship quality, whereas Valta (2013) finds no support at all. Current empirical studies on brand love, however, focus on a single product category from rather high-involvement categories like consumer electronics or apparel (Batra et al., 2012; Rauschnabel et al., 2013). This raises the question whether brand love can only be obtained in those product categories. An application of the Rossiter–Percy grid is thus carried out to measure the direct influence of product category on brand love. Furthermore, we explore whether product category offers an additional explanation for the varying results of personality traits on relationships. We propose that product category acts as a moderator between personality and brand love. Therefore, the research questions this study will seek to answer are the following: RQ1: To what extent does personality influence brand love? RQ2: To what extent does the product category influence brand love? RQ3: To what extent does the product category moderate the relationship between personality and brand love?
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Recently, we have introduced two graph-decomposition theorems based on a new graph product, motivated by applications in the context of synchronising periodic real-time processes. This vertex-removing synchronised product (VRSP) is based on modifications of the well-known Cartesian product and is closely related to the synchronised product due to Wöhrle and Thomas. Here, we recall the definition of the VRSP and the two graph-decomposition theorems, we relax the requirements of these two graph-decomposition theorems and prove these two (relaxed) graph-decomposition theorems.
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Whereas there is ample e-commerce research on how online store beliefsand consumer online affective states may influence online purchase intentions, no research so far has examined whether the hierarchy of effects between these concepts differs across product types. In this study, we fill this research gap byexamining the explanatory power of the think-feel-do hierarchy versus the feel-think-do hierarchy in predicting online purchase intentions towards search versus experience products and high involvement versus low involvement products.Hypotheses are formulated and tested using a quasi-field experiment (n = 198)design. The results show the robustness of the think-feel-do hierarchy for three out of four product types (experience, low involvement, high involvement). Remarkably, the results also demonstrate that the formation of online purchase intentions for search products may occur via a more experiential form of online purchase decision-making. Implications of our findings for theory and online store practitioners are discussed.
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Recently, we have introduced and modified two graph-decomposition theorems based on a new graph product, motivated by applications in the context of synchronising periodic real-time processes. This vertex-removing synchronised product (VRSP), is based on modifications of the well-known Cartesian product and is closely related to the synchronised product due to Wohrle and Thomas. Here, we recall the definition of the VRSP and the two modified graph-decompositions and introduce three new graph-decomposition theorems. The first new theorem decomposes a graph with respect to the semicomplete bipartite subgraphs of the graph. For the second new theorem, we introduce a matrix graph, which is used to decompose a graph in a manner similar to the decomposition of graphs using the Cartesian product. In the third new theorem, we combine these two types of decomposition. Ultimately, the goal of these graph-decomposition theorems is to come to a prime-graph decomposition.
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Het doel van deze studie was het testen van een dertigtal familieleden op Charcot-Marie-Tooth type 1A met behulp van een real time kwantitatieve polymerase kettingreactie. Duplicatie van het gen werd bij 50 % van de familieleden gevonden, overeenkomend met Mendeliaanse overerving.
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Immunofluorescence microscopy in this study shows that GLUT-4 protein expression is fibre-type specific within a muscle. It is postulated that both fibre-type-dependent and fibre-type-independent factors affect GLUT-4 expression.
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This papers presents some ideas to use so-called software agents as a software representation of a product not only during manufacturing but also during the whole life cycle of the product. Software agents are autonomous entities capable of collecting useful information about products. By their design and capabilities software agents fit well in the concept of ubiquitous computing. We use these agents in our newly developed manufacturing process. This paper discusses further use of agent technology.
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The Technical Departments at the Fontys University of Professional Education in Eindhoven, The Netherlands, offer a course which is devel-oped around the principles of Concurrent Engi-neering. Integrated Product Development (IPD) project teams are multi-disciplinary groups which develop products in co-operation with the regional industry. The companies involved are sponsoring the developments and the revenue is being used for more intensive group coaching by tutors and specialists. We experimented with communication technology to find a good compromise between time and costs. It turned out that intelligent pagers resulted in minor improvements, mobile phones are still too expensive, e-mail is functional but creates no group cohesion and most of the com-panies are rather conservative in their use of new communication tools. We also found out that the use of a Computer Supported Co-operative Work (CSCW) server is a possibility for information interchange as an alternative for e-mail attachments. The server is also used as an archive. In future we expect that CSCW will be an effective tool for project sup-port and control.
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Author supplied from the article: ABSTRACT Increasing global competition in manufacturing technology puts pressure on lead times for product design and production engineering. By the application of effective methods for systems engineering (engineering design), the development risks can be addressed in a structured manner to minimise chances of delay and guarantee timely market introduction. Concurrent design has proven to be effective in markets for high tech systems; the product and its manufacturing means are simultaneously developed starting at the product definition. Unfortunately, not many systems engineering methodologies do support development well in the early stage of the project where proof of concept is still under investigation. The number of practically applicable tools in this stage is even worse. Industry could use a systems engineering method that combines a structured risk approach, concurrent development, and especially enables application in the early stage of product and equipment design. The belief is that Axiomatic Design can provide with a solid foundation for this need. This paper proposes a ‘Constituent Roadmap of Product Design’, based on the axiomatic design methodology. It offers easy access to a broad range of users, experienced and inexperienced. First, it has the ability to evaluate if knowledge application to a design is relevant and complete. Secondly, it offers more detail within the satisfaction interval of the independence axiom. The constituent roadmap is based on recent work that discloses an analysis on information in axiomatic design. The analysis enables better differentiation on project progression in the conceptual stage of design. The constituent roadmap integrates axiomatic design and the methods that harmonise with it. Hence, it does not jeopardise the effectiveness of the methodology. An important feature is the check matrix, a low threshold interface that unlocks the methodology to a larger audience. (Source - PDF presented at ASME IMECE (International Mechanical Engineering Congress and Exposition
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