A social media architect is an appealing new profession that entails crossovers
between communication and IT & Design. There are no study programmes for this
job. Important questions are how to interest secondary school pupils for such a new
job, and how to prepare them for these jobs or jobs that do not even exist today?
This research aims to set an example by presenting a realistic job profile of a social
media architect by linking the ‘21st century skills’ to the context in which he/she
operates.