The aim of this study is to unpack the value of ethnographic research as a relevant methodology for studying and developing new business models. A pop-up store we ran for three months in 2020 served as a testlab to experiment with value creation around buying, swapping and borrowing secondhand clothing.

LinkedIn: https://www.linkedin.com/in/kim-aplonia-poldner-a003473/
https://www.linkedin.com/in/overdiek12345/