Publicatie ism TU Delft voor Proceedings of DESRIST 2018, 3-6 June, Madras, India.
As digital technologies are transforming enterprises, the interest in business models is increasing. Technological disruptions like the Internet of Things (IoT) drive enterprises to redefine their business models to create and capture value, and eventually, to stay competitive. The need for business model innovation may be urgent, yet it is not always clear what to change in a business model. In these cases, business model exploration is needed. Within academia and practice, business model tools are mainly focused on formalizing single business model designs rather than facilitating systematic exploration of alternative business models. In this study, we present the design and prototype of a digital tool created to facilitate business model exploration. We use Design Science Research (DSR) as our research approach. In this paper, we present the results from the first cycle evaluation of the design and prototype.
