In this article it is argued that we will no longer be able to spare the elephant in the room, technology, which has gradually evolved into technocracy, governing our day-to-day behaviour without being consciously or politically chosen. We do this on a large scale and meanwhile worldwide. For example, who knows the Jevons Paradox, dating back to 1865? Or the Khazzoom Brookes postulate? The rebound effect perhaps? All observations that showed that technologically more efficient applications irrevocably lead to an increase in the use of resources and thus to a decrease in ecology and ecological diversity. In other words, technology and sustainability are in a paradoxical relationship (Jason spoke of an oxymoron, so two terms that exclude each other, such as an uncrowned king, or the chaos that reigns). Unbridled technological growth, in every conceivable direction (often greenwashed under the heading of necessary innovation), is not sustainabl