Structured experience (SE) providers continuously evaluate and improve their experiential offerings to make them more memorable. Arguably, the temporal dynamics of the emotions in an experience have a crucial influence on its memorability. Traditional post-experience evaluation procedures tend to ignore these temporal dynamics, thus offering imprecise feedback for providers on exactly when and where to optimize their experiential offerings. In this paper, we use two methods as a tool for evaluating how closely the lived experience of a SE follows the experience as intended by the provider: real-time skin conductance (SC) and experience reconstruction measures (ERMs). We demonstrate that both SC and ERMs are significantly related to intended experience. This link was found to be stronger for later sections of the experience than for earlier sections. In addition, SC and ERMs appear to be useful tools to assess the effectiveness of design interventions, thus providing valuable feedback for SE providers.
The leisure industry is an economy of experiences. As a leisure or tourism organisation you want the experience you are offering to be remembered, so visitors share the experience with friends or want to relive it once again. In other words, the experience should be memorable.During an experience (a holiday, a visit to an attraction park or museum), all sorts of emotions are being experienced. The flux of these emotions (strong to weak) is a contributing factor as to how people remember an experience. If there is no emotion involved in an experience, it is likely be forgotten soon.This PhD research explores how exactly emotions contribute to the memorability of experiences, and what pattern of emotions influences it. To be able to measure emotions, state-of-the-art research methods are used from the Experience Lab, such as brain research (EEG) and skin conductance.
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