As part of an undergraduate research design class, we measured tourism experiences of 617
tourists, during a day, and their potential impact, in a quantitative, cross-sectional manner. In May
2023, a total of 30 tourism and experience design students teamed up from Breda University of
Applied Sciences, Netherlands, and Brigham Young University students, United States, and
approached tourists at 45 various tourist hot spots in the Rotterdam and the Amsterdam area