The creative economy is described by media entrepreneur and analyst John Howkins as ‘the fastest growing business in the world’ and reflects the growing power of ideas – and how people make money from ideas. It is driven by the view that ‘twenty-first century industries will depend increasingly on the generation of knowledge through creativity and innovation’. The activities concerned with the generation or exploitation of ideas, knowledge and information are seen by global companies and global economies as becoming increasingly important to economic, and societal, well-being – individually, locally and globally.
