This study examined the motivations to visit concentration camp memorial sites in the Netherlands. Nine hundred and seventy-five Dutch respondents participated in a panel survey. The data were analysed by means of an exploratory factor analysis, to yield underlying motivational factors. The findings revealed that potential visitors were motivated to visit Holocaust concentration camp memorial sites for “memory”, “gaining knowledge and awareness”, and “exclusivity”. We generalize the motivations from Dutch concentration camp memorial sites to a universal level and discuss the future stages to achieve a universally valid motivation scale for visits to concentration camp memorial sites.