This research project aims to pick up where Incommunicado left off, to look past conferences organized in the West, the debates sponsored by western organizations, and to instead look through the lens of the individual end users on the ground. This project aims to embed itself amongst the people living at the ‘bottom of the ICT pyramid’ and to look at the same discussion from their perspective. It is this ‘other’ point of view that is too often missing in the ICT4D debate, otherwise a valuable voice that helps to put technologies, projects and organizations into their proper context.
The broad field of environmental ethics, animal welfare, animal liberation, and animal rights literature indicate that all encounters between humans and animals are ethically charged. In this article, I shall examine how environmental ethics or animal welfare/rights/liberation literature translate into public media. The case study will delve into the representation of animals in the Dutch newspapers, using content analysis to provide an empirical basis for monitoring public opinion. Assuming that attitudes to animals are influenced by media coverage, the results of this case study will be brought to bear upon the discussion of the representation of animals beyond a specific national context. LinkedIn: https://www.linkedin.com/in/helenkopnina/
