This paper explores how displays can be used to support human needs and activities in public spaces rather than be employed for commercial purposes only. Based on our analysis of screen usage around the world, eight different categories of usage are described and motivated. For the purpose of illustration, this paper discusses the results of a user study of BiebBeep, a touch screen application built to enhance the social and information function of a library.
How to create personas to improve designs for behaviour change strategies in the public domain? Three recent cases illustrate lessons learnt and challenges encountered during persona development in the public domain. Personas were helpful to gain insight into diversity within a target group, to create empathy for its members, and to have a shared understanding when communicating about them. The main challenges encountered were 1) capturing complex behaviour with personas, as the behaviours involved were variable over time, the (legislative) environment in motion, and the target groups diverse; 2) finding the right balance between intuitive vs. evidence-based decision-making, a process we coined “taking a responsible leap of faith”; and 3) transferring personas to third parties, as free sharing of insights and tools is common in the public domain. Validation plays an important role in personas’ transferability. We call for all involved researchers to share experiences with using the persona methodology in the public domain, in order to tackle the challenges, and to create a more standardised way of developing personas.
Doelstellingen De mate van betrokkenheid van jonge gebruikers bij wervingsadvertenties voor geldezels op Instagram onderzoeken. Methoden Drie advertenties die de belangrijkste mechanismen voor betrokkenheid bij cybercriminaliteit weerspiegelen en gericht waren op Nederlandse gebruikersclusters werden op twee Instagram-plaatsingen geplaatst. Door middel van dit quasi-experimentele 3 × 2 factorial design konden we het bereik en de weergaven van de advertenties, de doorklikratio's, het geslacht van de deelnemers en de temporele verdelingen van de gebruikersbetrokkenheid analyseren. Resultaten De analyse toont aan dat tot 3% van de jonge gebruikers zich bezighield met de advertenties, vooral met advertenties die een luxe levensstijl promoten en neutralisatietechnieken gebruiken. Mannen waren vaker betrokken en 's nachts werd er meer geklikt. Conclusies Sommige jonge Instagram-gebruikers lijken geneigd om geld te verdienen via hun bankpas en lopen het risico om online betrokken te raken bij cybercriminaliteit. We moedigen toekomstig onderzoek aan om het gebruik van sociale media in criminologische studies verder te onderzoeken. ENGLISH Objectives Examine the level of engagement of young users with money mule recruitment ads on Instagram. Methods Three ads reflecting key cybercrime involvement mechanisms and targeting Dutch user clusters were run on two Instagram placements. By means of this quasi-experimental 3 × 2 factorial design, we were able to analyze the reach and views of the ads, click-through rates, gender of the participants, and temporal distributions of user engagement. Results Mimicking actual recruitment environments, analysis shows that up to 3% of young users engaged with the ads, especially those promoting a luxury lifestyle and using neutralization techniques. Men were more likely to engage, and click-through rates were higher at night. Conclusions Some young Instagram users seem prone to making money through their bank cards and risk becoming involved in cybercrime online. We encourage future research to explore further the use of social media in criminological studies. This is a post-peer-review, pre-copyedit version of an article published in Journal of Experimental Criminology. The final authenticated version is available online at: https://link.springer.com/article/10.1007/s11292-022-09537-7
One of the major challenges for microsystem-based (MEMS -based) devices producing companies in general, and Bronkhorst High-Tech in particular, is to determine as early as possible in the production process which devices perform within specifications and if so by how much. Being able to separate the devices that do not comply as early as possible in the assembly flow would prevent spending time, money and materials on unsellable products. Being able to further separate good devices in multiple “performance bins” would bring even more cost and waste reduction by enabling Bronkhorst to pre-select finished products for different customer requirements. In this project we specifically focus on a micromachined flow sensor which is considered for a scale-up in production volumes in the near future. The ability to separate out badly performing devices translates to the challenge of finding a suitable test method, yielding the following research question: what are the success factors that would allow our MEMS partners to correlate product performance with measurements (tests) performed early in the production cycle? An answer makes it possible to implement the planned production scale-up of this MEMS device but also to reduce costs and waste typically associated with production failures. The device selected in this project is taken as an example for a broad range of chip-based MEMS devices with similar challenges. Therefore, we plan to use an applied research approach, looking at theoretical models of both device and production process, performing correlation measurements and delivering our recommendations on how to best tackle these production issues. It is our intention to thus generate expertise (knowledge & data) as well as a network on which we build a consortium around a future PPS (public-private partnership) where these challenges form a common theme.
