Hoe snel evolueert de markt en wat zien we daarvan nu terug in organisaties? Kunnen en willen organisaties in Nederland zich aanpassen aan snel veranderende omstandigheden: tempo van de markt, nieuwe technologieën en klantvraag? Is reality-pull alleen het nieuwe buzz-word of voorwaarde om te overleven? Gelden de bestaande ideeën over marktsegmentatie nog wel? In dit artikel presenteren we de resultaten van een onderzoek dat we hiernaar gedaan hebben.
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The Internet introduces new business choices for customer interaction. In this article we introduce two claims. Firstly, we will show that the way companies shape their customer interaction, and not their sector or size, determine the market segmentation. Secondly, Internet dynamics and its effect on customer interaction rebalances the companies’ marketing and sales function: the Internet shortens the time window for new market opportunities and makes everyone a salesman. Therefore, traditional marketing activities become more and more part of Sales. Corporate communication and branding become more vital.
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The reaction of the alkyl complexes Cp*2LnCH(SiMe 3)2 (Ln = Y 1-Y, Ce 1-Ce, La 1-La; Cp* = η5-C5Me5) and Me2Si(η 5-C5Me4)2LnCH(SiMe3) 2 (Ln = Ce 5-Ce) with 1-methylalk-2-ynes CH3C≡CR (R = Me 3a, Et 3b, nPr 3c, tBu 3d, SiMe3 3e, Ph 3f, C6H4Me-2 3g, C6H3Me 2-2,6 3h, C6H3iPr2-2,6 3i, C6F5 3j) affords the corresponding η3-propargyl/allenyl complexes Cp*2LnCH 2CCR (4a-j-Ln) and Me2Si(η5-C 5Me4)2CeCH2CCR (6a-j-Ce) via propargylic metalation. The hydride complexes [Cp*2Ln(μ-H)] 2 (Ln = Y 2-Y, Ce 2-Ce, La 2-La) react rapidly with 3 to produce mixtures of insertion and propargylic metalation products, and the relative rate of these processes depends on the metal and alkyne substituent. Selected η3-propargy/allenyl complexes Cp*2YCH 2CCR (R = Me 4a-Y, Ph 4f-Y), Cp*2CeCH2CCR (R = Me 4a-Ce, Ph 4f-Ce), Cp*2CeCH(Me)CCEt (9b-Ce), Cp*2LaCH2CCR (R = Ph 4f-La, C6H 3Me2-2,6 4h-La) are obtained on a preparative scale and characterized by NMR spectroscopy, IR spectroscopy, and cryoscopy. Compounds 4f-Y and 4f-La are also characterized by single-crystal X-ray diffraction. The reactions of the η3-propargyl/allenyl complexes with Brønsted acids, such as alcohols and acetylenes, afford the corresponding substituted allenes (RCH=C=CH2) and 1-methylalk-2-ynes (CH 3C≡CR) as organic products. The reactions of 4f-Y and 4f-La with Lewis bases, such as pyridine and THF, yield die corresponding base adducts. The adduct 4f-La · py is characterized by single-crystal X-ray diffraction, revealing an η3-coordinated propargyl/allenyl ligand. © 2008 American Chemical Society.
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In this proposal, a consortium of knowledge institutes (wo, hbo) and industry aims to carry out the chemical re/upcycling of polyamides and polyurethanes by means of an ammonolysis, a depolymerisation reaction using ammonia (NH3). The products obtained are then purified from impurities and by-products, and in the case of polyurethanes, the amines obtained are reused for resynthesis of the polymer. In the depolymerisation of polyamides, the purified amides are converted to the corresponding amines by (in situ) hydrogenation or a Hofmann rearrangement, thereby forming new sources of amine. Alternatively, the amides are hydrolysed toward the corresponding carboxylic acids and reused in the repolymerisation towards polyamides. The above cycles are particularly suitable for end-of-life plastic streams from sorting installations that are not suitable for mechanical/chemical recycling. Any loss of material is compensated for by synthesis of amines from (mixtures of) end-of-life plastics and biomass (organic waste streams) and from end-of-life polyesters (ammonolysis). The ammonia required for depolymerisation can be synthesised from green hydrogen (Haber-Bosch process).By closing carbon cycles (high carbon efficiency) and supplementing the amines needed for the chain from biomass and end-of-life plastics, a significant CO2 saving is achieved as well as reduction in material input and waste. The research will focus on a number of specific industrially relevant cases/chains and will result in economically, ecologically (including safety) and socially acceptable routes for recycling polyamides and polyurethanes. Commercialisation of the results obtained are foreseen by the companies involved (a.o. Teijin and Covestro). Furthermore, as our project will result in a wide variety of new and drop-in (di)amines from sustainable sources, it will increase the attractiveness to use these sustainable monomers for currently prepared and new polyamides and polyurethanes. Also other market applications (pharma, fine chemicals, coatings, electronics, etc.) are foreseen for the sustainable amines synthesized within our proposition.
Wat dragen creatieve onderzoeksmethodes bij aan vernieuwing binnen de zorg? We onderzoeken dit binnen tien projecten van het Create Health-programma van ZonMw. In deze projecten wordt kennis ontwikkeld over de toegevoegde waarde van creatieve manieren van werken bij e-health innovatie.
Vijftien tot twintig procent van de wereldbevolking is neurodivergent. Hieronder vallen neurotypen zoals ADHD, Autismespectrumstoornis en Dyscalculie/Dyslexie. In de digitale werk- en leeromgeving van het hoger onderwijs betekent dit dat veel studenten, docenten en andere onderwijsmedewerkers een ondersteuningsbehoefte hebben. Hoe kunnen we hun behoeften als startpunt nemen om de digitale werk- en leeromgeving inclusiever te maken voor iedereen?
