In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new perspective to marketing science, by proposing a system of brand values that takes into account the developments in values theory. Values were tested in a number of rounds among a total of more than 3,000 respondents in the Netherlands and several other countries including Germany, Italy, and China.In this study, values that motivate consumer behavior were demonstrated to relate to each other as a consistent value system, labelled here as the Value Compass. We showed that the values with which brands profile themselves can be organized according to a similar structure as the human value system, which opens additional insights into the use of values to position brands, or to predict brand choice. The cross-cultural validation included in this book showed a high degree of equivalence of the Value Compass. This validation provided insight in the cross-cultural similarities in the structure of the value system, but it also emphasized the cross-cultural differences in priorities that individuals attach to certain values.
Preprint submitted to Information Processing & Management Tags are a convenient way to label resources on the web. An interesting question is whether one can determine the semantic meaning of tags in the absence of some predefined formal structure like a thesaurus. Many authors have used the usage data for tags to find their emergent semantics. Here, we argue that the semantics of tags can be captured by comparing the contexts in which tags appear. We give an approach to operationalizing this idea by defining what we call paradigmatic similarity: computing co-occurrence distributions of tags with tags in the same context, and comparing tags using information theoretic similarity measures of these distributions, mostly the Jensen-Shannon divergence. In experiments with three different tagged data collections we study its behavior and compare it to other distance measures. For some tasks, like terminology mapping or clustering, the paradigmatic similarity seems to give better results than similarity measures based on the co-occurrence of the documents or other resources that the tags are associated to. We argue that paradigmatic similarity, is superior to other distance measures, if agreement on topics (as opposed to style, register or language etc.), is the most important criterion, and the main differences between the tagged elements in the data set correspond to different topics
It is argued that pop music has long been locked up in the exploitation phase. Boring, more boring and even more boring seems to be the motto, and only extreme, as now boring monotonous hip hop from Chicago / London - called drill - in which "respect" is enforced by the real killing in quarrels between rival gangs, explores the border. For the rest, contemporary pop music is exploitation, until we learn to listen differently to the many talents that remain undiminished and we grant them the adventure of musical or scientific exploration.
MULTIFILE
Participatory sport events have been recently proposed as one of the strategies to promote physical activity participation, because of the “sport participation effect”.Active participation in sport events (and the training which participants complete prior to this event) can increase physical activity of both active and inactive individuals. To propose strategies for promoting running events among the public (citizens) in order to motivate them to participate in such events.Partners:Aristotle University of Thessaloniki (Greece), Mulier Instituut (Netherlands), KU Leuven (Belgium), Lithuanian Sports University (Lithuania), ECOS (Italy) and the European Association of Sports Management
