The aeronautical traffic capacity is approaching its limits. This is especially true for airports where airports are constrained to resources such as runways. Consequences of full capacity traffic can be translated to delays and safety issues such as higher collisions risks. One important part of traffic are points where traffic is routed, such as transfer of flights to different ANSPs, sector changes, and merging to meter fixes for landing. There are cases where some entry points to sections are close to maximum capacity, while other entry points to the same section have more capacity. Within the framework of FF-ICE, this paper presents the operational idea of Tactical Demand Tailoring, which consists of balancing traffic by re-routing traffic hours before the arrival of aircraft to a given congested section. This paper proposes the conditions that must be met for TDT to be operationally feasible, and it discusses the potential benefits to increase capacity at overloaded parts of the airspace. Results showed that flights exist under the current flight conditions that can be re-routed to increase capacity. On average, these re-routes result in an approximate 1.9% increase in flight track length. Furthermore, a real-world case study conducted at the Terminal Manoeuvring Area of Schiphol Airport demonstrates that the implementation of Tactical Demand Tailoring effectively mitigates delays.
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This research aims to find relevant evidence on whether there is a link between air capacity management (ACM) optimization and airline operations, also considering the airline business model perspective. The selected research strategy includes a case study based on Paris Charles de Gaulle Airport to measure the impact of ACM optimization variables on airline operations. For the analysis we use historical data which allows us to evaluate to what extent the new schedule obtained from the optimized scenario disrupts airline planned operations. The results of this study indicate that ACM optimization has a substantial impact on airline operations. Moreover, the airlines were categorized according to their business model, so that the results of this study revealed which category was the most affected. In detail, this study revealed that, on the one hand, Full-Service Cost Carriers (FSCCs) were the most impacted and the presented ACM optimization variables had a severe impact on slot allocation (approximately 50% of slots lost), fuel burn accounted as extra flight time in the airspace (approximately 12 min per aircraft) and disrupted operations (approximately between 31% and 39% of the preferred assigned runways were changed). On the other hand, the comparison shows that the implementation of an optimization model for managing the airport capacity, leads to a more balanced usage of runways and saves between 7% and 8% of taxi time (which decreases fuel emission).
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Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ and consumer experience, and delves into strategies for creating experiences that both align with a brand’s ethos and identity and build brand communities. It will provide insight on creating strong shared brand experiences that integrate physical and digital spaces, AR and VR. These insights can be used for consumer spaces but also for media and buyer events, runway shows, test labs and showrooms. Since its launch in 2007, international fashion brand COS has focused on creating fashion spaces that build and reinforce a COS fashion community. COS retail stores with their extraordinary architecture, both traditional and contemporary, contribute stories and facilitate intense brand experiences. Moreover, COS’ dedication to share the artistic inspirations of its people led to collaborating on interactive and multi-sensory installations which allow consumers to affectively connect to the brand’s personality and values. Thus, the brand was able to establish itself firmly in the lifestyle of its customers, facilitating and developing their aesthetics and values. This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in "Communicating Fashion Brands. Theoretical and Practical Perspectives" on 03-03-2020, available online: https://www.routledge.com/Communicating-Fashion-Brands-Theoretical-and-Practical-Perspectives/Huggard-Cope/p/book/9781138613560. LinkedIn: https://nl.linkedin.com/in/overdiek12345
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