This research aims to investigate the impacts of Covid -19 on Bethlehem and examine the potential recovery strategies for the tourism sector during and after the pandemic. This research contributes in fulfilling intriguing gaps in literature on the impacts of Covid-19 on Bethlehem. All data collected were in the period of August and September 2020. This study is exploratory in nature applying qualitative and quantitative methods. Open-ended questions used in the interviews and the interviews were analysed. In addition, open and closed-ended questions carried out with fifty-two respondents from tourism business owners and key player stakeholders in Bethlehem’s tourism sector. The findings show that the COVID-19 pandemic resulted in that all Bethlehem’s tourism sector and sub-sectors suffered from the COVID-19 pandemic, however, the worst affected sub-sectors are souvenir stores and accommodation, while the least affected industry in the tourist restaurants sub-sector. The pandemic has resulted in massive job losses in Bethlehem. Bethlehem’s tourism sector has implemented pay cuts and laying off workers as a way of mitigating loss of revenue resulting from the outbreak of the COVID-19 pandemic. Finally, this research provides academic as well as managerial implications.
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The understanding of visitor images is an important subject for tourism destination marketers. Although an increasing number of empirical studies explore images of several tourism destinations worldwide, limited research has been focussed on the tourism destination image of conflict areas. This study examines the image of Bethlehem by analysing Bethlehem's visitors' online publishing. Data was collected from popular travel blog sites, which include online posts about Bethlehem and its visitors' beliefs and evaluations. The results revealed that destination specific attributes in addition to primary image attributes are essential to understand the visitors' image of a conflict area. This study suggests that destination marketers of conflict areas should first accept their unique destination attributes, which do not change rapidly. The visitors' perceptions of Bethlehem and its people are based on more functional and psychological attributes than on holistic impressions. Destination marketers of conflict areas should craft a unique branding strategy that fits their destination best.
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The aim of this article is to deconstruct the utopian character of Israel by analysing the case of Rachel's Tomb in Bethlehem. In this illustration of how cultural heritage became dominated by Israel's utopia, this article proposes to create an inspirational alternative. Therefore, two tales of Bethlehem will be juxtaposed. Participatory observation and interviews were conducted in order to examine the context of Rachel's Tomb as well as the family of Claire Anastas. On this platform, different groups of people were invited to discuss complex political issues within the context of alternative tourism. By using Arendt's concept of the ‘agora’ and Habermas' theoretical framework, the lifeworld situation of the Palestinians has been addressed seriously. This creates the necessary condition in order to create hope in a highly politically unstable situation, such as the occupation and colonisation of the Palestinian territories. A critical value-laden perspective supports a stronger concept of communicative action in controversial areas. This concept functions as a structured approach to find an escape from the utopian supremacy of the Israeli ideology. It is an inclusive attempt to create room for a plural dialogue between all the lifeworlds of this region, Palestinians and Israelis.
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Bachelor-studenten van de Hotel Management School Maastricht beginnen hun opleiding Hoger Hotelonderwijs met een semester Hotel Orientation. De module Hotel Orientation was ten tijde van het onderzoek opgebouwd uit blokken van drie weken waarin studenten zich theoretisch oriënteren en gedurende steeds een week praktijkervaring opdoen in Teaching Hotel Château Bethlehem. Zodoende maken zij kennis met alle afdelingen van het Teaching Hotel: de keuken, het restaurant, housekeeping, services en de receptie. De opleiders zien dat de praktijkweken voor de studenten een rijke leerervaring opleveren en willen meer inzicht krijgen in de leeropbrengsten om deze te kunnen benutten in het curriculum van de module en van de opleiding. Aan het Lectoraat Professionalisering van het Onderwijs is gevraagd onderzoek te doen voor afstemming van het curriculum op de leerervaringen in het Teaching Hotel. Aan de hand van een vooronderzoek, samen met medewerkers en studenten van de Hotel Management School hebben de onderzoekers de onderzoeksvraag geformuleerd: Welke perceptie hebben studenten van wat ze leren in Teaching Hotel Chateau Bethlehem? Er is voor gekozen om studenten aan de hand van drie thema’s te interviewen: leeropbrengsten uit de leeromgeving, uit de begeleiding en persoonlijke leeropbrengsten. In totaal zijn 19 interviews met studenten gehouden waarbij de interviewdata uiteindelijk zijn ingedeeld in twaalf leeropbrengsten, zoals operationele vaardigheden, visie op de bedrijfscultuur, teamwerk, rol van de begeleiders, verantwoordelijkheid nemen, professioneel zelfvertrouwen, socialisatie en leermotivatie. Voor deze leeropbrengsten is op basis van de uitspraken van studenten een beschrijvende definitie geformuleerd. De onderzoekers hebben de beschrijvingen van de leeropbrengsten met een overzicht van de deelaspecten en enkele citaten van studenten gepresenteerd in een werkconferentie met medewerkers die in de opleiding verantwoordelijk zijn voor het curriculum: het management van het Teaching Hotel, de Werkgroep Praktijkleren, de Curriculum Commissie en de Directeur. De deelnemers aan de conferentie waren blij verrast door de hoeveelheid leeropbrengsten en de positieve waardering van studenten voor de praktijkweken in het Teaching Hotel. De aanwezigen in de werkconferentie stelden vast dat het onderzoek hun signalen bevestigt en helpt om deze collectief bespreekbaar te maken. Het onderzoek laat zien dat het Teaching Hotel een belangrijke bijdrage levert aan de opleiding van eerstejaars studenten. De onderzoeksbevindingen hebben ertoe geleid dat de Werkgroep Praktijkleren de opdracht heeft gekregen om voorstellen voor het beter benutten van de leeropbrengsten te ontwikkelen.
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This study investigates customers’ perceptions of the notion of corporate social responsibility (CSR) and how such perceptions influence their consumption behavioural intentions and outcomes in the hospitality industry in Bethlehem, Palestine. The research study adopted a qualitative methodology using semi-structured interviews with fifteen tourists who stayed in Bethlehem hotels. This study reveals that customers view the different dimensions of CSR in their right and stand-alone constructs. Paradoxically, our study suggests that customer’s willingness to pay and loyalty were not influenced by understanding such a distinction as responsibilities. This study further reveals that the interaction between customers’ perceptions of CSR and contextual and situational factors such as trust, transparency and service quality can determine customer behavioural responses to the hotels’ CSR orientation. The study offers recommendations on practical measures that can be undertaken to influence and enhance customers’ responses to hotels’ CSR agenda. The paper finally ends by identifying the study’s limitations and avenues for further research.
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This commentary summarizes the conference held in Bethlehem from 30 April-1 May 2010 entitled 'Sumud and the Wall Conference'. It further explores the relationship between the (colonization of) life worlds of the Palestinian people and the tensions between life worlds and political systems. Finally it moves on to link the relevance of this to tourism and tourism development in Palestine.
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Chapter 3 aims to explore the factors for women’s low participation in community-based tourism in Bethlehem, identify the challenges for women’s participation, and highlight some initiatives that could be taken to enhance women’s participation and lead to women empowerment through tourism. The study undertaken is exploratory in nature applying qualitative methodology through in depth-interviews. Thirty semi-structured interviews were conducted with females and males involved in the tourism sector. The study involved participants from the private sector, the government, NGOs, and Palestinian women from local communities in the southern part of the West Bank (Bethlehem Governorate). The findings reveal that tourism projects do not take gender integration seriously. Culture and traditions, women’s social status, and Israeli occupation were factors that had a large impact on the limited participation of Palestinian women in community-based tourism projects.
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In this review article, Isaac and Platenkamp argue that during the 1930s and 1940s of the previous century, concepts like "critical" and "essence" were still defined and understood in the tradition of what increasing numbers of academics called "Critical Theory." However, they suggest that since then the situation has significantly changed. In their view, while Critical Theory critically approaches the ideologies of the modern Western world, it has actually (itself) became a victim of this overwhelming critique of ideologies. To Isaac and Platenkamp, the main conceptualizations in and for Critical Theory have been weakened by a content inflation in the new historical phase of postmodernism. Thus, for instance, as a concept "criticism" had been revitalized to (down to?) a relativist position. In this review article, Isaac and Platenkamp suggest that academics in Tourism Studies now inherently claim to be "critical" by just appropriating the mere qualification critical, ipso facto. In this light, the old vital value of "Essence" thereby has become a superficial concept of old primitive ideologies, today, and it seems to have no meaningful function anymore in Tourism Studies. This review article thus aims to reintroduce the field of Tourism Studies to Marcuse's original concept of Essence and discuss it vis-à-vis its interpretational confrontation with the said postmodernist position and thereby to the very revitalization of the qualification "critical." Hence, Isaac and Platenkamp seek to save this qualification from the postmodernist attacks on the universality of the Critical Theoretical position by drawing particular attention to Arendt's concept of the agora, viz. as that kind of public space (comparable to the forum Romanum), in which people significantly present themselves as individuals with independent opinions. In this regard, Isaac and Platekamp are particularly disturbed by the recent flowering of the so called "Critical Turn" group (or network) within Tourism Studies since it appears to progress without a thorough understanding of Critical Theory, per se. They argue that classical thinkers of Critical Theory need to be addressed and understood if the Critical Turn group of scholars in Tourism Studies may decently/faithfully/meaningfully be deemed to be critical. In order to make their case, Isaac and Platenkamp highlight the case of Rachel's Tomb in Bethlehem. They position the Tomb as a very important biblical tourism site (and agora) by and through which the revitalization of the "critical" may be incorruptibly recognized.
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War and conflict are usually seen as major hindrances to travel and tourism. The daily diet of war and conflict stories that have emanated from the second uprising (Intifada), give the impression that the tourism industry is the least likely sector to flourish. This article provides an overview of some of the alternative forms of tourism found in the literature on tourism and attempts to contextualise the form of tourism it is exploring. It starts by setting a definitional context of tourism and political instability, which is followed by visiting alternative tourism and the different forms of it as well as the analysis of tourism industry in Palestine and finally the examination of new forms of tourism in Bethlehem and the surrounded areas.
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