The contribution of branded games for the LEGO ninjago brand narrative
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Exploring the effect of rebranding on stakeholders
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From “things of imitation” to “devices of differentiation”
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Real time is real money: the effectiveness of RTM as a strategy to increase the sharing of brand tweets
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Product Type and Personality in Brand Relationships
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Organizing local ‘green’ entrepreneurship
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De brand in Waalre: crisis- en business continuity management
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The five phases of SME brand-building
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Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process
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