De heilige graal in marketing: Associaties van consumenten
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Marketing for humans’ sake (Deel 1)
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Exploring the effect of rebranding on stakeholders
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Co-creating fashion spaces
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Capturing the guest experience in hotels phase two
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Festival beleving : de waarde van publieksevenementen.
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Capturing the guest experience in hotels phase one
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Mobile multimedia technology, a process for consumer interaction and brand penetration
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Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process
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USER EXPERIENCES IN VIRTUAL WORLDS
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