Virtual community in de georganiseerde sport
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Co-creating fashion spaces
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How credible is Vancouver’s new destination brand? An analysis of destination's brand promise and tourist brand's experience.
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Virtual community building in organized sports in the Netherlands
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The cameo effect of host country and the transitory mega-event: patterns of effect on sponsorship evaluation for sport tourists and residents
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Persuasive ways to change entrance use of buildings
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The five phases of SME brand-building
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Social Media Empowerment (III)
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Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process
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