De Nederlandse CO2-emissie bedraagt jaarlijks circa 200 miljoen ton1. Dat is 1 ton per Nederlander per maand. Dus wanneer klimaatmaatregelen €100/ton vermeden CO2-emissie kosten, dan levert elke Nederlander in een CO2-vrije samenleving €100 per maand aan koopkracht in. Niet leuk, maar maatschappelijk nog juist verteerbaar. Stel echter dat we voor CO2-reductie €250/ton gaan uitgeven; een gezin met twee kinderen verliest dan maandelijks €1000 aan koopkracht!
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Transforming our societies towards a more sustainable future requires a good understanding of their citizens. This is of particular importance when considering the phenomenon of population ageing, which means that older people will constitute a significant share of society. The imperative for sustainable development arises from escalating concerns over environmental issues, necessitating tailored interventions for the heterogeneous group of older individuals. In this research, data collected using the SustainABLE-8 in Poland, North Macedonia, Romania, the Netherlands and Israel (N = 2318) were analysed in order to identify European typologies and their drivers for - and contributions to - sustainable practices. Several items of the SustainABLE-8 concerned (limiting) energy use at home as well as attitudes towards the use of sustainable energy and climate change. The study identified the existence of four major typologies, which differ in terms of their financial position, beliefs and behaviours in relation to the environment. These typologies cover 1) inactive people with limited financial resources, 2) inactive believers, 3) active and belief-driven people with limited financial resources, and 4) active and belief-driven people with financial resources. Each typology is separately discussed in terms of its specificities and ways how local governments could support their pro-environmental behaviours. The research is summarised with practical implications for industry, policymakers and environmental, social and governance strategies.
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Efforts to create age-friendly cities progressively intersect with goals for environmental sustainability. The older people’s beliefs, behaviours and financial aspects regarding environmental sustainability in their lives are an understudied topic and not well understood. Therefore, a representative survey was conducted using the psychometrically sound and comprehensive SustainABLE-16 Questionnaire. A total of 388 respondents, who were community-dwelling older people in The Hague, filled out the survey completely. Overall, the mean scores on the SustainABLE-16 for finance- and environment-driven pro-environmental behaviours, beliefs and the financial position among older people were positive for all districts of The Hague. Using the outcomes of the survey, a total of six unique typologies were identified through a two-step process combining hierarchical and k-means cluster analyses. These six typologies are 1 the staunch non-believers, 2 the finance-driven non-believers, 3 the everyday individuals, 4 belief-driven people with limited financial resources, 5 believing non-responders, 6 the affluent and engaging people. These six typologies each require different approaches from policymakers. Sustainabilityrelated policies should ideally focus on groups with high scores for pro-environmental behaviours but who have shortcomings in knowledge how to improve one’s everyday lifestyle and groups who lack the necessary financial means to live a more sustainable life.
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