We give a refinement of the well known business model canvas by Osterwalder and Pigneur by splitting the basic blocks into further subblocks to reduce confusion and increase its expressive power. The splitting is used in an online tool which in addition comes with a set of questions to further structure the business modelling process and help doing thought experiments.
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Een gebruiksaanwijzing bij de ontwikkelde tool de 'Gebiedscoöperatie Canvas'.
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The capacity to guide the evolution and creation of new products (manufactured goods or services) is crucial for the enterprise's profitability. Hence, enterprises have acquired the capacity to manage the future of their product portfolio. However, companies that offer a combination of manufactured goods and services as an integrated system or a Product-Service System confront challenging conditions to maintain or increase their market share due to the complex relationship between manufacturing and service production systems. The complexity of a PSS makes it challenging to adapt its physical products to new customer requirements, satisfy new standards, or develop/adopt new technologies because any modification in one part of the system will undoubtedly affect the other. Therefore, it is necessary to propose an approach for managing the development process of a PSS from a broad perspective. The approach presented in this article combines the advantages of the Business Model Canvas to define the crucial functions of a business model with the service blueprinting capacity to represent service processes. The proposal describes a five stages methodology: Conceptualization, Business Model Design, Product-Service System (PSS) Scenarios, Blueprint design, and Validation. The methodology helps the analysis of a PSS from three perspectives: product, use, and result, which are the typical PSS scenarios. A case study applied to a company that distributes purified water is helpful to illustrate the methodology. Finally, the methodology includes some aspects that favor implementing creative and dynamic business models, emphasizing the constant changes in the evolution of products and services.
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Het business model canvas is het afgelopen decennium populair geworden voor de ontwikkeling van organisaties en om ondernemerschap te faciliteren. Het model is ook in het hoger onderwijs populair als methode om te leren ondernemen. De populariteit neemt niet weg dat er vragen zijn over de effectiviteit van business modelling en de wijze waarop de aanpak het beste ingezet kan worden. In dit artikel brengen we deze ontwikkelingen samen door te laten zien hoe business modelling op vier verschillende manieren gebruikt kan worden voor het faciliteren van lerend ondernemerschap en het creëren van een lerende onderneming.
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Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and addressing these challenges is difficult because no single stakeholder or organisation is solely responsible. Everything is interconnected and constantly changing, resulting in challenges being neglected and stakeholders being unable or unwilling to make important decisions. The Co-Design Canvas is a practical and user-friendly tool that supports flexible planning, conducting, and evaluating of co-design processes for multi-stakeholder coalitions and facilitators. It encourages coalitions to discuss and consider eight co-design variables. The accompanying manual helps people find common ground and align their perspectives. - Discover how to facilitate open and transparent dialogue. - A useful tool for initiating, planning, conducting and assessing collaborations. - Learn about inclusivity and effective collaboration in addressing societal challenges. The book can be ordered at : https://www.bispublishers.com/co-design-canvas.html
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High-tech horticulture production methods (such as vertical farming, hydroponics and other related technology possibilities), combined with evolving market side possibilities (consumer’s willingness to pay for variety, food safety and security), are opening new ways to create and deliver value. In this paper we present four emerging business models and attempt to understand the conditions under which each business model is able to create positive market value and sustained business advantage. The first of these four models is the case of a vertically integrated production to retail operation. The second model is the case of a production model with assured retail/distribution side commitment. The third model deals with a marketing/branding driven production model with differentiated market positioning. Finally, the forth is a production model with direct delivery to the end-consumer based upon the leveraging of wide spread digital technology in the consumer market. To demonstrate these four business models, we analyze practical case studies and analyze their market approach and impact. Using this analysis, we create a framework that enables entrepreneurs and businesses to adopt a business model that matches their capabilities with market opportunities.
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Business rule models are widely applied, standalone and embedded in smart objects. They have become segregated from information technology and they are now a valuable asset in their own right. As more business rule models are becoming assets, business models to monetize these assets are designed. The goal of this work is to present a step towards business model classification for organizations for which its value position is characterized by business rule models. Based on a survey we propose a business model categorization that is aligned to different types of assets and business model archetypes. The results show five main categories of business models: The value adding business rule model, the ‘create me a business rule model’ business model, the KAAS business model, the bait and hook business model and the market place business model.
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Our society faces many challenges, necessitating collaborative efforts among multiple stakeholders. Our students learn this in living labs. This paper explores preliminary research on introducing co-design to novices. We introduce a case study exploring how design educators can support students in developing co-design competencies. Central to this study is our Co-Design Canvas, introduced as a pivotal tool for fostering open dialogue among diverse stakeholders. This stimulates collaboration through effective teamwork and empathic formation. The research questions aim to discover effective methods for introducing the Co-Design Canvas to living lab students, and to identify the necessary prior knowledge and expertise for both novices and educators to effectively engage with and teach the Co-Design Canvas. The paper advocates for a pedagogical shift to effectively engage students in multi-stakeholder challenges. Through a series of workshops, the Co-Design Canvas was introduced to novices. We found that this required a significant cognitive stretch for staff and students. The paper concludes by presenting a, for now, final workshop format consisting of assignments that supports introducing the Canvas and thereby co design to societal impact design novices. This program better prepares students and coaches for multi stakeholder challenges within living labs.
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Abstract. In recent years circular economy has become more important for the development of many places including cities. Traditionally, urban development policies have mainly been aiming to improve the socio-economic wellbeing of neighbourhoods. However, technical and ecologic aspects have their effects too and need to go hand in hand. This paper is based on an urban area experiment in the Dutch city of Utrecht. In order to assess urban area developments, typically rather straight-forward quantitative indicators have been used. However, it has proved more complicated to assess multifaceted developments of the area studied in this paper. With the City Model Canvas a multi-layered model is being used to better assess the impact of the urban development being studied. Key findings include that the project studied resulted in more space for companies from the creative industry and the settlement of local ‘circular’ entrepreneurs and start-ups, although it remains unclear to what extent these benefit from each other’s presence. The increase in business activity resulted in more jobs, but it is again unclear whether this led to more social inclusion. From an environmental point of view the project activities resulted in less raw materials being used, although activities and public events bring nuisance to the surrounding neighbourhoods.
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Deze toolkit is door Noorderwind opgesteld naar aanleiding van het eHealth Gilde business case traject dat georganiseerd werd van 09.09.2021 tot 21.10.2021. Dit traject werd geörganiseerd naar aanleiding van het eHealth Gebruikers Gilde. In het eHealth Gebruikers Gilde werken ondernemers met ouderen, familie en verzorgenden samen aan de succesvolle inzet en vermarkting van moderne ondersteunende technologie. Het project biedt een open werk- en leeromgeving waarin innovatieve eHealth toepassingen worden ervaren, geco-creëerd en geïntegreerd op weg naar de gewenste cultuuromslag en zorgvernieuwing. Tijdens de geplande sessies zijn deelnemende ondernemers in gesprek gegaan met experts om hun nieuwe of aanvullende business model te valideren volgens de stappen die in dit document zijn opgenomen. Deze toolkit kan gebruikt worden om alvast te oriënteren op het business case traject of als naslagwerk op de gevolgde cursus. In deze toolkit is informatie opgenomen vanuit de bronnen en gesprekken met experts die tijdens de sessies zijn aangeleverd, met extra informatie bijgevoegd om (potentiële) deelnemers te helpen met het maken van doeltreffende beslissingen. Mocht er informatie tussenstaan die verouderd is of om andere redenen niet meer klopt, schroom dan niet om contact op te nemen met info@gezondheidfabriek.nl. Om het document chronologisch te volgen bekijkt men eerst de video, met de presentatie van Sander Holterman, lector Hogeschool Windesheim, waarna men zich verder kan oriënteren op de vijf routes. Deze informatie is onder andere afkomstig van innovatieroutesindezorg.nl, ontwikkeld door het lectoraat ICT innovaties in de Zorg, Hogeschool Windesheim. Na zich op deze routes geörienteerd te hebben kan een of meerdere van de routes gevalideerd worden door de worksheets in te vullen. Hierbij is het verstandig om bij stap 1 (de persona) te beginnen, zodat alle informatie verzameld kan worden. Na het afnemen van de interviews kan dan een gevalideerd business model ingevuld worden. Het business case traject, alsmede deze toolkit, is vormgegeven in opdracht van het eHealth Gebruikers Gilde, welke gesubsidieerd werd door Kansen voor West. Kansen voor West is het gezamenlijke investeringsprogramma van de vier Randstadprovincies en de vier grote steden. Het zet EFRO subsidie in voor economische groei. Het project het eHealth Gebruikers Gilde krijgt een EFRObijdrage van € 886.360. Het programma waarin onder andere dit programma tot stand gekomen is loopt van 12.12.2017 tot en met 31.12.202.
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