This report provides the global community of hospitality professionals with critical insights into emerging trends and developments, with a particular focus on the future of business travel. Business travellers play a pivotal role within the tourism industry, contributing significantly to international travel, GDP, and business revenues.In light of recent disruptions and evolving challenges, this forward-looking study aims not only to reflect on the past but, more importantly, to anticipate future developments and uncertainties in the realm of business travel. By doing so, it offers strategic insights to help hospitality leaders navigate the ever-evolving landscape of the industry.Key findings from the Yearly Outlook include:• Recovery of International Travel: By 2024, international travel arrivals have surpassed 2019 levels by 2%, signalling a full recovery in the sector. In Amsterdam, there was a 13% decrease in business traveller numbers, offset by an increase in the average length of stay from 2.34 to 2.71 days. Notably, more business travellers opted for 3-star accommodations, marking a shift in preferences.• Future of Business Travel: The report outlines a baseline scenario that predicts a sustainable, personalised, and seamless business travel experience by 2035. This future will likely be driven by AI integration, shifts in travel patterns—such as an increase in short-haul trips, longer stays combining business and leisure—and a growing focus on sustainability.• Potential Disruptors: The study also analyses several potential disruptors to these trends. These include socio-political shifts that could reverse sustainability efforts, risks associated with AI-assisted travel, the decline of less attractive business destinations, and the impact of global geopolitical tensions.The Yearly Outlook provides practical recommendations for hospitality professionals and tourism policymakers. These recommendations focus on building resilience, anticipating changes in business travel preferences, leveraging AI and technological advancements, and promoting sustainable practices within the industry.
We summarize what we assess as the past year's most important findings within climate change research: limits to adaptation, vulnerability hotspots, new threats coming from the climate–health nexus, climate (im)mobility and security, sustainable practices for land use and finance, losses and damages, inclusive societal climate decisions and ways to overcome structural barriers to accelerate mitigation and limit global warming to below 2°C.
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Social media is a transformative digital technology, collapsing the “six degrees ofseparation” which have previously characterized many social networks, and breaking down many of the barriers to individuals communicating with each other. Some commentators suggest that this is having profound effects across society, that social media have opened up new channels for public debates and have revolutionized the communication of prominent public issues such as climate change. In this article we provide the first systematic and critical review of the literature on social media and climate change. We highlight three key findings from the literature: a substantial bias toward Twitter studies, the prevalent approaches to researching climate change on social media (publics, themes, and professional communication), and important empirical findings (the use of mainstream information sources, discussions of “settled science,” polarization, and responses to temperature anomalies).Following this, we identify gaps in the existing literature that should beaddressed by future research: namely, researchers should consider qualitativestudies, visual communication and alternative social media platforms to Twitter.We conclude by arguing for further research that goes beyond a focus on sciencecommunication to a deeper examination of how publics imagine climate changeand its future role in social life.
Client: Foundation Innovation Alliance (SIA - Stichting Innovatie Alliantie) with funding from the ministry of Education, Culture and Science (OCW) Funder: RAAK (Regional Attention and Action for Knowledge circulation) The RAAK scheme is managed by the Foundation Innovation Alliance (SIA - Stichting Innovatie Alliantie) with funding from the ministry of Education, Culture and Science (OCW). Early 2013 the Centre for Sustainable Tourism and Transport started work on the RAAK-MKB project ‘Carbon management for tour operators’ (CARMATOP). Besides NHTV, eleven Dutch SME tour operators, ANVR, HZ University of Applied Sciences, Climate Neutral Group and ECEAT initially joined this 2-year project. The consortium was later extended with IT-partner iBuildings and five more tour operators. The project goal of CARMATOP was to develop and test new knowledge about the measurement of tour package carbon footprints and translate this into a simple application which allows tour operators to integrate carbon management into their daily operations. By doing this Dutch tour operators are international frontrunners.Why address the carbon footprint of tour packages?Global tourism contribution to man-made CO2 emissions is around 5%, and all scenarios point towards rapid growth of tourism emissions, whereas a reverse development is required in order to prevent climate change exceeding ‘acceptable’ boundaries. Tour packages have a high long-haul and aviation content, and the increase of this type of travel is a major factor in tourism emission growth. Dutch tour operators recognise their responsibility, and feel the need to engage in carbon management.What is Carbon management?Carbon management is the strategic management of emissions in one’s business. This is becoming more important for businesses, also in tourism, because of several economical, societal and political developments. For tour operators some of the most important factors asking for action are increasing energy costs, international aviation policy, pressure from society to become greener, increasing demand for green trips, and the wish to obtain a green image and become a frontrunner among consumers and colleagues in doing so.NetworkProject management was in the hands of the Centre for Sustainable Tourism and Transport (CSTT) of NHTV Breda University of Applied Sciences. CSTT has 10 years’ experience in measuring tourism emissions and developing strategies to mitigate emissions, and enjoys an international reputation in this field. The ICT Associate Professorship of HZ University of Applied Sciences has longstanding expertise in linking varying databases of different organisations. Its key role in CARMATOP was to create the semantic wiki for the carbon calculator, which links touroperator input with all necessary databases on carbon emissions. Web developer ibuildings created the Graphical User Interface; the front end of the semantic wiki. ANVR, the Dutch Association of Travel Agents and Tour operators, represents 180 tour operators and 1500 retail agencies in the Netherlands, and requires all its members to meet a minimum of sustainable practices through a number of criteria. ANVR’s role was in dissemination, networking and ensuring CARMATOP products will last. Climate Neutral Group’s experience with sustainable entrepreneurship and knowledge about carbon footprint (mitigation), and ECEAT’s broad sustainable tourism network, provided further essential inputs for CARMATOP. Finally, most of the eleven tour operators are sustainable tourism frontrunners in the Netherlands, and are the driving forces behind this project.
This project extends the knowledge and scope of carbon footprinting in tourism. Currently, the carbon footprint of holidaymakers is available as time-series based on the CVO (Continue Vakantie Onderzoek) for the years 2002, 2005 and all between 2008 and 2018. For one year, 2009, a report has also been written about inbound tourism. The carbon footprint of business travel has not been determined, whereas there has been considerable interest throughout the years from businesses to assess and mitigate their travel footprints. There is also increasing policy attention for travel footprints. In 2018, a modified setup of the CVO caused the need to revise our statistical model and correction factors to be developed to counter the potential effects of a trend-breach. The project aimed to check and improve the current syntax for Dutch holidaymakers, adjust the one for inbound tourism, and develop a new one for Dutch business travel. The project output includes a report on the carbon footprint of Dutch holidaymakers for 2018, on inbound tourism for 2014, and on Dutch business travel for 2016, based on the CVO, inbound tourim dataset, and CZO. The project ends with a workshop with stakeholders to identify the way forward in tourism carbon footprinting in the Netherlands (tools, applications, etc.)Project partners: NRIT Research, NBTC-NIPO Research, CBS
Het landelijk gebied staat voor ingrijpende veranderingen. In 2050 zal het een geheel ander aanzien hebben. Keuzes van nu, bepalen hoe het toekomstige landschap eruit zal zien. De Europese Commissie en het Rijk zetten hierin de toon waarbij provincies de cruciale uitvoerende regio’s gaan worden. Binnen dit dynamische kader moeten op gebiedsniveau maatwerkoplossingen worden gevonden waarbij publiek/private belanghebbenden samenwerken. Een van de grote landbouw-uitdagingen is de opgave om emissies te reduceren en integraal te verduurzamen. Er is onderzoek nodig om kringlopen (beter) te sluiten, reststromen te verwaarden en onze natuurlijke leefomgeving te beschermen. Uitstoot van CO2, stikstof en methaan heeft aantoonbare schadelijke gevolgen voor onze kwetsbare natuur en het milieu. Hoewel de landbouwsector thans negatief bijdraagt aan de staat van ons milieu kan zij tegelijkertijd ook onderdeel worden van voorgestane oplossingen. Door nabewerkingen van meststromen, kunnen kostbare nutriënten worden teruggewonnen en duurzaam biogas/groengas worden geproduceerd. Aeres, Saxion en VHL (SPRONG-groep), bedrijven en (semi-publieke) overheden kiezen voor een gezamenlijke profilering gericht op een Emissiearme Landbouw en MEstverwaarding iN een gebiedsgerichte contexT (ELEMENT). Het ELEMENT-programma biedt (agrarische) ondernemers uit de mestverwaardingsketen kennis over het hergebruik van meststoffen (verwaarding), sluiten van nutriëntenkringlopen, CO2-neutrale (voedsel)productie, samenwerkingsconcepten voor de optimalisatie van (individuele) bedrijfsresultaten en nieuwe handelingsperspectieven door best practices, business cases en fysieke (mestvergistings en mestverwaardings)installaties te ontwikkelen en te testen. Bovendien worden voornoemde handelingsperspectieven duurzaam verbonden én ingepast in het landelijk/provinciaal geformuleerde gebiedsbeleid en gestelde doelen. Het ELEMENT-programma levert waardevolle bijdragen aan maatschappelijke opgaven in de Sustainable Development Goals, missies van het Horizon Europe-programma gericht op ‘adaption to climate change’, het Gemeenschappelijk Landbouwbeleid (GLB) gericht op milieubescherming, levendige plattelandsgebieden, toekomstbestendigheid van de agrarische sector en aan de missies van de KIA-LWV, KIA-Energietransitie & Duurzaamheid én KIA-Sleuteltechnologieën. Het ELEMENT- programma onderscheidt zich door de actuele integrale aanpak voor nieuwe gebiedsgerichte (landbouw)concepten.
