This publication by Kathryn Best accompanied the Lector’s inauguration as head of the research group Cross-media, Brand, Reputation & Design Management (CBRD) in January 2011. The book outlines current debates around the Creative Industries, business and design education and the place of ’well being’ in society, the environment and the economy, before focusing in on the place for design thinking in creative and innovation processes, and how this is driving new applied research agendas and initiatives in education and industry.
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Merk- en designadvies ter ondersteuning van de vormgeving van zes protoypes van een biobased e-scooter. Op basis van vier afstudeerscripties is een advies uitgebracht. Een samenwerking van het lectoraat CBRD met Inholland Delft Composietenlab, NPSP, Qwic/Vaneko en Waarmakers.
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The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as important for a successful enterprise as finding the right opportunities on the German or any other international market. For the designer concerned, this requires insight into one’s own ambitions, motives, competencies, attitude and work style.
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