Underutilised charging stations can be a bottleneck in the swift transition to electric mobility. This study is the first to research cooperative behaviour at public charging stations as a way to address improved usage of public charging stations. It does so by viewing public charging stations as a common-pool resource and explains cooperative behaviour from an evolutionary perspective. Current behaviour is analysed using a survey (313 useful responses) and an analysis of large dataset (2.1 million charging sessions) on the use of public charging infrastructure in Amsterdam, The Netherlands. In such a way it identifies the potential, drivers and possible obstacles that electric vehicle drivers experience when cooperating with other drivers to optimally make use of existing infrastructure. Results show that the intention to show direct reciprocal charging behaviour is high among the respondents, although this could be limited if the battery did not reach full or sufficient state-of-charge at the moment of the request. Intention to show direct reciprocal behaviour is mediated by kin and network effects.
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In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digital marketing activities are being employed varies widely among PMPs. However, studies investigating the factors that influence the uptake of digital marketing activities are lacking. This study applies a resource-based view to fill this gap, using data from an online survey about collective digital marketing activities among 164 official representatives of PMPs in urban shopping areas in the Netherlands. Regression analyses were employed to examine the extent to which the resources of PMPs influence the adoption and update frequency of the two most often used digital marketing channels: websites and social media pages. The results revealed that while the adoption of collective digital marketing channels is strongly influenced by the physical resources that characterize the shopping area itself, the update frequency of these channels is influenced more by the organizational resources of PMPs. In addition, the strategic choice of PMPs to deploy human and financial resources for the benefit of collective digital marketing activities leads to increased use of these activities. This effect is reinforced by the fact that digital marketing skills gained through experience contribute to a higher update frequency of the adopted channels. As such, this study provides empirical evidence on the influence of PMPs shared resources upon their digital marketing activities.
DOCUMENT
Coopetition (simultaneous competition and collaboration between firms) is an important driver for innovation, as competing organizations benefit from pooling resources and ideas for new products, processes and achieving benefits such as collective reputation. However, a key issue facing such relationships is the notion of value creation and capture–how does value get created and distributed amongst competing partners. This issue becomes increasingly salient when the coopetition includes multiple actors and common pool resources such as land and water. In this symposium, we bring together scholars who are investigating coopetition between different actors such as direct competitors, actors from the same industry, and organizations sharing similar collective goals such as sustainable manufacturing. In showcasing this diversity of context we shed light on the notion of value creation and capture in coopetitive relationships.
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