Business performance and purchase intentions in cross-border e-commerce
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Exploring the effect of rebranding on stakeholders
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Handling consumer messages on social networking sites
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Engagement-based loyalty : the effects of social media engagement on customer loyalty in the travel industry
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Understanding cultural activity involvement of loyalty segments in the performing arts
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Selling to the multi-channel consumer
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Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts
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Festival beleving : de waarde van publieksevenementen.
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Mobile multimedia technology, a process for consumer interaction and brand penetration
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Improving Destination Management Offer through game-based strategies (i-Demo)
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USER EXPERIENCES IN VIRTUAL WORLDS
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