The platform for open and practice-oriented research

product

Copy & Concept; prikkels voor reclamemakers

Boek dat het gehele creatieve reclameproces in beeld brengt. Casuïstiek aangeleverd door 20 Nederlandse reclamebureaus. Onderdelen: - Propositie, positionering, doelgroepen, doelstellingen en consumententrends. - De laatste inzichten over de creative brief, het meest besproken document in reclameland (i.s.m. SWOCC). - Soorten concepten, creativiteitstechnieken, een unieke inspiratielijst voor conceptontwikkeling, humor, erotiek, celebrities, inhakers, teasers. - Copywriting: aansprekend en beeldend schrijven, structureren, overtuigen, kopregels. - Copywriting per middel: advertentie, buitenreclame, radiocommercial, beeldcommercial, internet, brochure, dm, advertorial, POS, guerrillamarketing. - De pay-off in alle soorten en maten (door Jaap Toorenaar, ARA). - Merknamen: soorten, criteria, voorbeelden.

DOCUMENT

product

Analysing unmet needs

This research was conducted to update the content of the International Business Studies curriculum. The dynamically developing business environment, including the shift towards hybrid work, deepened the widely reported misalignment between business communication instruction and industry requirements. Thus, we resolved to discover what this misalignment entails and will present the employers’ unmet needs concerning recent graduates’ communication skills.

MULTIFILE

product

Tree eats sign

LINK

product

How to make a difference

Collection of student works on campaigning for the Sustainable Development Goals

DOCUMENT

product

On the Barricades of the Incalculable: Against Algorithm Addiction

Frontiers are usually zones of trafficking, and the moving boundaries of knowledge are no exception. There you may encounter the weird and adorable creatures known as paradoxes. One of my favorites is the sorites paradox, or ‘paradox of the heap’.

MULTIFILE

On the Barricades of the Incalculable: Against Algorithm Addiction

product

Coworking: an analysis of coworking strategies for interaction and innovation

This paper analyses how managed coworking spaces affect the innovation process of their members. Managed coworking spaces are working environments for independent professionals, with an active role of the manager of the space to foster collaboration and interaction. These locations emerged in the late 2000s and were designed to host people who endeavor to break isolation and to find a convivial environment that favors meetings and collaboration (Moriset, 2013). It is often taken for granted that coworking contributes to innovation (Botsman & Rogers, 2011). Earlier research discussed outcomes of coworking, such as cooperative working (e.g. Leforestier, 2009, Spinuzzi, 2012), getting access to new knowledge (van Winden et al., 2012), or having new business opportunities (Groot, 2013). Yet, it is not fully understood how coworking spaces can be effective in fostering these outcomes, and what role management could play. The managers of coworking spaces deploy a variety of strategies to foster interaction and collaboration, but there has been very little systematic analysis of the effects on interaction and innovation. This paper proposes a typology of strategic management tools applied by coworking spaces, and aims to shed light on the effectiveness for interaction and innovation. In the empirical part, we describe and analyze two coworking spaces in Amsterdam. The implications for proprietors of coworking spaces and policy makers are analyzed in view of the potential contributions of these spaces to local collaborations, knowledge transfer and new business opportunities.

DOCUMENT

Coworking: an analysis of coworking strategies for interaction and innovation

product

Het Nederlandse AI-landschap in kaart: de belangrijkste inzichten

De Nederlandse AI-sector ontwikkelt zich in razendsnel tempo, met elke maand weer nieuwe tools en bedrijven. Maar waar vinden deze AI-innovaties plaats? Welke sectoren lopen voorop? En welke bedrijven winnen het meeste terrein?

MULTIFILE

product

Sociale robots op de winkelvloer: toegevoegde waarde?

In het artikel "Sociale robots op de winkelvloer: toegevoegde waarde?" (Verhagen et al., 2024) onderzochten Tibert Verhagen, Stephanie van de Sanden, Ewout Nas, Jacqueline Arnoldy, Filip Otten en Koen Hindriks hoe winkelmedewerkers de inzet van sociale robots ervaren. In zeventien Nederlandse winkels, waaronder supermarkten, drogisterijen en bouwmarkten, werd gedurende zes weken gewerkt met de sociale robots Pepper en Temi. Via vragenlijsten (n=135) en interviews werd in kaart gebracht hoe medewerkers de robot beoordelen. Medewerkers zijn voorzichtig positief over de inzet van robots voor klantondersteuning, vooral vanwege de aantrekkingskracht op klanten en het verlichten van werkdruk. Echter, de toegevoegde waarde van de robot voor hun eigen werkzaamheden wordt nog als beperkt ervaren, mede door technische beperkingen en hoge verwachtingen. De waardering varieert per branche: in supermarkten en drogisterijen is deze hoger dan in mode- en bouwwinkels. Ondanks zorgen over persoonlijke interactie ervaren medewerkers nauwelijks angst voor baanverlies. Actieve betrokkenheid bij technologische vernieuwing blijkt medewerkers juist enthousiast te maken, wat kansen biedt voor modern werkgeverschap en het versterken van werkplezier.

MULTIFILE

product

Regaining the organisational trust in the fossil fuel industry

Electronic book. Book of Abstracts of the 26th International Public Relations Research Symposium BledCom on the theme Trust and Reputation. Trust is a foundation of social (and organizational) order and also serves as the underpinning of healthy relationships, exchanges and transactions. There is a growing concern globally that social and organizational trust is eroding, and that it has become harder for organizations to build and protect relationships with stakeholders many of whom themselves seem to be in conflict. Digitalization and globalization have contributed significantly to changing the world order, leaving many people confused, disoriented and perhaps even scared.

LINK

Search results

Products 22

Copy & Concept; prikkels voor reclamemakers

Analysing unmet needs

Tree eats sign

How to make a difference

On the Barricades of the Incalculable: Against Algorithm Addiction

Coworking: an analysis of coworking strategies for interaction and innovation

Het Nederlandse AI-landschap in kaart: de belangrijkste inzichten

Sociale robots op de winkelvloer: toegevoegde waarde?

Regaining the organisational trust in the fossil fuel industry

Navigate to

Categories

Filters

Products 22

Copy & Concept; prikkels voor reclamemakers

Analysing unmet needs

Tree eats sign

How to make a difference

On the Barricades of the Incalculable: Against Algorithm Addiction

Coworking: an analysis of coworking strategies for interaction and innovation

Het Nederlandse AI-landschap in kaart: de belangrijkste inzichten

Sociale robots op de winkelvloer: toegevoegde waarde?

Regaining the organisational trust in the fossil fuel industry