Corporate Social Responsibility affects Corporate Governance as it stretches the accountability of companies beyond its traditional boundaries. This however may conflict with the corporate objective of maximizing stockholder wealth. The paper provides an overview of various academic theories and corporate attitudes on this issue and discusses the merits and disadvantages of the two main governance modes: the stockholder mode and the stakeholder mode.
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Purpose – This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary of the state of CSR communication knowledge. Design/methodology/approach – The existing literature on CSR communication was approached via systematic review. with a combination of conventional and summative qualitative content analysis. The final dataset contained 90 papers from two main business and management databases, i.e. EBSCOhost and ProQuest.Findings – Papers were coded into three main categories. The results show that the majority of the papers are concerned with disclosure themes. Considerably less salient are papers that fall under process-oriented themes and the outcomes/consequences of CSR communications. The most important outlets for CSR communication-related topics are Journal of Business Ethics and Corporate Communications: An International Journal.Originality/value – This paper represents the first attempt to perform a systematic and comprehensive overview of CSR communication papers in scholarly journals. Its value is in making this rather vast and heterogeneous literature more visible and accessible to all CSR communication scholars.Keywords - CSR communication, Scholarly journals, Systematic review, Content analysis, Special issue, Journals, Social responsibilityPaper type - Research paper
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Haalbaarheidsonderzoek Communication & Multimedia Design in het kader van het strategisch project Verbreding aanbod informaticaopleidingen.
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The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social responsibility (CSR) communication and greenwashing practices are explored and a comparison between two energy companies in the Italian and Dutch context is set up for exploratory purpose. The integration of a company’s strategic CSR approach and its communication practices may help to enhance effective stakeholder engagement, prevent accusations of greenwashing and avert the negative associated consequences (e.g., scepticism among stakeholders). The research provides a theoretical contribution to CSR communication by identifying several pitfalls that can lead to the appearance of greenwashing and provides caveats for the further development of both theory and managerial practices.
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Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach - The model was tested in a survey carried out among employees in 20 Dutch organisations. Structural equation modelling with AMOS was conducted to get insight into the various influences and relationships. Findings - CVI management characteristics - socialisation processes related to CVI, knowledge of CVI strategy, and CVI tools and support - have a strong impact on the consistency of CVI, and organisational characteristics affect the way CVI is managed. With the exception of the openness and dynamics of an organisation, no supporting evidence was found for a direct relationship between organisational characteristics and CVI consistency. Research limitations/implications - CVI has been measured by the judgement of the respondents, all employees of the organisation concerned. Therefore the measure was the perceived consistency of CVI. Further research could include a visual audit and the perception of external stakeholders towards the visual identity. There was no distinction examined among the main corporate visual identity and sub- or product brands. The study was conducted in the Netherlands, where the Dutch term huisstijl is unambiguous and clearly related to the corporate brand or identity. Future research can take different brands into account or can broaden the concept of CVI (including cultural aspects, language, rituals, myths, etc.). Practical implications - The results indicate that CVI management matters, that CVI management is related to more general organisational characteristics, but that communication managers nevertheless have a considerable amount of freedom in determining the way they manage their CVI. Originality/value - Corporate visual identity has received little attention in research and hardly been studied at all from the perspective of this paper. This paper has value to both researchers in the fields of corporate identity and organisational identity, as well as professionals involved in managing the corporate identity. © Emerald Group Publishing Limited.
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The 5th International CSR Communication Conference was hosted in Stockholm, by the Stockholm School of Economics in September 2019. Scholars and practitioners from all five continents were present at this great event. Alongside with around 60 academic presentations included in the proceedings, the program was set to introduce and discuss various trending topics in CSR and sustainability. The list of keynote and panelguests included several renowned authors in CSR and sustainability research, such as: Mats Alvesson, Annavon Bergen, Nils Brunsson, Itziar Castello, Michael Etter, Mikkel Flyverbom, Jean-Pascal Gond, Ellen Quigley,Dennis Schoeneborn, and Laura J. Spence. This ‘all-star cast’, together with a number of young scholars andestablished researchers in CSR who continue to express their loyalty to this conference, have once againconfirmed the importance of the event for the CSR communication research community.Five conferences later, studying communicational aspects of CSR has become firmly institutionalized and the field of CSR communication has been established. From the start of this biannual event, the conference has produced more than 300 papers on various CSR communication-related topics. An overview of the past conferences reflects the changing agenda of CSR communication research with several new themes and research approaches emerging. Starting with the instrumental perspective that was focused on strategic management of CSR communication, the research topics moved towards more relational views featuringengagement, relationships, digital environments and internal, employee-focused aspects. And lately, agraduate emergence of communicative constitutive perspectives, the role of talk and performativity in CSR isevident.Development of CSR communication filed and scholars’ participation over time has certainly been dynamic,with several voices driving the change from within, searching new paths to study CSR, stimulating participation of scholars and inviting alternative interpretations. This (positive) dynamic seems to be critical for moving the field forward (Verk, Golob, & Podnar, 2019). Proceedings of the 5th International CSR Communication Conference reflect some of the dynamics. They are divided into several sections that cover such topics as CSR engagement, talk and dialog; CSR reporting,perceptions and internal CSR perspectives; digital media and organizing, CSR across industries, NGOengagement, corporate irresponsibility; CSR and educational organizations, and communicative aspects ofsustainability.Thank you to all conference keynote speakers and panelists, as well as to all reviewers, presenters, discussantsand participants from academia and practice for sharing new thoughts and ideas and yet again contributing to the enrichment of CSR communication debate.
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In this chapter we present a study on the development of CSR Communication in social media of top European companies from 2012 to 2020
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