In het begin van deze rede schetsen we aan de hand van voorbeelden het individuele, het business en het maatschappelijk perspectief van Internet. We laten zien hoe ver Internet al is doorgedrongen in ons privé en in ons openbare leven. In bijna alle maatschappelijke rollen die u speelt komt u inmiddels Internet tegen. Dat is spannend. Dan ontstaat er dus een nieuw evolutionair proces waarin de meest aangepaste aan Internet en E-business maximaal profiteert. Dat geldt voor individuen, organisaties en wellicht ook hele landen. Waar we het met u over willen hebben is waaraan we ons dan moeten aanpassen. Wat doet Internet met ons, met ons bedrijf, met ons gezin, onze baan, met Nederland? Waar heeft Internet een rol en waar per se niet.
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The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what are the drivers and barriers for small and medium enterprises to make, execute, and further develop their strategy on social media? This paper places the perceptions and actions of 10 SMEs in the Netherlands in the Stages of Growth for e-Business model (SOG-e model) which focuses on e-business maturity. Findings are that general expectations and customer wishes are important drivers and that, besides time and money, the fear of negative comments on the Internet are important barriers.
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Within a short space of time, the Internet has had an enormous influence on our society and it has only taken e-mail five years to become an intensively used communications medium. The general trend for information and communications technology is that it is becoming smaller, faster, smarter, more accepted, safer, and cheaper. We have to learn to apply this new technology. Companies must train their staff to make the most of it and organisations must adapt to this new environment. By using ICT, transactions can be carried out more efficiently and effectively. In E-Business your Business, the author describes the multidisciplinary character of e-business. He discusses the effect of ICT on: organisations and management strategic thinking trust and security the changing role of marketing logistical consequences Theory is alternated with practical examples from the business world. These case studies give an insight into what electronic business entails and the ABC of the Internet offers the reader an overview of e-business terminology. E-Business your Business is intended to guide managers through the world of e-commerce, e-business and the Internet. It is also ideal for students of business management and economics and for all those who are interested in using the Internet in a business setting.
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Tekst oratie in verkorte vorm uitgesproken bij de openbare aanvaarding van het ambt van bijzonder hoogleraar E-business, vanwege Hogeschool Utrecht, aan de Open Universiteit. In dit stuk worden de verbanden tussen businessmodellen , procesmodellen en Informatiearchitectuur behandeld.
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Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective marketing strategies, attract foreign consumers to retailers’ websites, and convert their visits into actual purchases. This dissertation contributes to the growing literature on cross-border e-commerce by examining how e-retailers can shape their marketing strategy to reach foreign consumers who may make a purchase and what drives consumers’ perceptions and preferences before making thatpurchase. To this end, study 1 examines how and to what extent small e-retailers can shape their marketing strategies to increase their use of digital marketing tactics and thereby improve their performance in foreign markets by comparing e-retailers originating from developed and emerging e-commerce markets. Study 2 focuses on how store values and country stereotype perceptions leadto higher trust between consumers and retailers in foreign e-stores, and how this differs for European consumers shopping at U.S. and Chinese e-stores. The thirdstudy addresses why consumers buy from foreign e-stores when they can buy domestically. It examines three different categories of determinants across generational cohorts: e-store characteristics, domain-specific values, and human values. Overall, this dissertation demonstrates the drivers of small retailers’ business performance and consumers’ purchase intentions in cross-bordere-commerce while showing that neither e-retailers nor consumers should be considered uniform or generalizable.
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This paper describes a business process and organizational re-design and implementation project for an e-government service organization. In this project the initial process execution time of a Virtual Private Network (VPN) connection request has been reduced from some 60 days to 2 days. This has been achieved by the use of a new business process reengineering (BPR) implementation approach that was developed by the Utrecht University. The implementation approach is based on a combination of Enterprise Information Architecture (EIA), Business Process Modeling (BPM), Knowledge Management and Management Control methodologies and techniques. The method has been applied to improve the performance of a Dutch e-government service department (DeGSD). DeGSD is an e-government service department that supports and promotes electronic communication. It can be described as an electronic mail office for consumers that provides the ICT infrastructure to communicate with the government. The goal is to reduce administrative activities for both the government and consumers. Also supporting technology and part of the process is outsourced. In our approach we used EIA as a starting point because it describes all relations and information exchange with all stakeholders. This is different compared to more traditional approaches which (when it comes to automation) tend to have a main focus on the internal processes whereas our approach aligns the processes and systems across different participants, such as suppliers and customers, in the supply chain. Also included in the implementation approach are management control design mechanisms to ensure that the organizations strategy is in sync with its processes and activities that are performed by the employees. Management control is crucial in enabling the continuous measuring and improving of the organizational performance. Although the proposed BPR implementation approach worked in the project at DeGSD, further validation is necessary. Therefore we suggest that more case studies are performed at both government and profit organizations.
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This book is about you. Are you, as a customer, as an entrepreneur, as an individual, ready for the Internet and e-business? Do you see the possibilities and do you actually use these? Do you have an idea of where it will end? Did you ever list how the Internet changes your life as an entrepreneur? And, do you make the next move or do you let it all happen to you? About the fact that the Internet is much more than e-mail, shopping, chatting and searching. About how the Internet as a driver of e-business changes the set-up of your company or educational institution and maybe your very business in a very positive and still “e-secure” way: marketing & sales, operations, purchasing, recruitment & selection, e-HRM. We go through six related trends with you, without pretending to be complete.
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World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business distance between their home- and foreign country. Telkom Indonesia International (Telin) was formed by Telkom Indonesia (i.e. the state-owned company in the telecommunication industry in Indonesia) to engage in international business within a global market. The central question in this study is to what extent do managers’ perceived cultural and business distance between home- and foreign country influence their IMS decisions? A mixed research strategy will be employed by applying qualitative and quantitative methods concurrently. The data collection will involve interviews with CEOs and managers, alongside a web survey to 55 managers of Telkom's. Results suggest important consequences for IMS decisions and emphasizes the need for dialogue on perceptions of cultural and business characteristics of countries.
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No summary available Rechthebbende: Universiteit Utrecht
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Managing and supporting the collaboration between different actors is key in any organizational context, whether of a hierarchical or a networked nature. In the networked context of ecosystems of service providers and other stakeholders, BPM is faced with different challenges than in a conventional hierarchical model, based on up front consolidation and consensus on the process flows used in collaboration. In networked ecosystems of potential business partners, designing collaboration upfront is not feasible. Coalitions are formed situationally, and sometimes even ad-hoc. This paper presents a number of challenges for conventional BPM in such environments, and explores how declarative process management technology could address them, indicating topics for further research.
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