Our planet’s ecology and society are on a collision course, which manifests due to a contradiction in the assumptions of unlimited material growth fueling the linear economic paradigm. Our closed planetary ecosystem imposes confined amounts of space and a finite extent of resources upon its inhabitants. However, practically all the economic perspectives have been defiantly neglecting these realities, as resources are extracted, used and disposed of reluctantly (Ellen MacArthur Foundation 2015). The circular economy attempts to reconcile the extraction, production and usage of goods and resources with the limited availability of those resources and nature’s regenerative capabilities This perspective entails a shift throughout the supply chain, from material science (e g non-toxic, regenerative biomaterials) to novel logistical systems (e g low-carbon reverse logistics). Because of this, the circular economy is often celebrated for its potential environmental benefits and its usefulness as a blueprint for sustainable development (Ellen MacArthur Foundation 2017). Unfortunately, the promise of the circular economy aiming at enhanced sustainability through restorative intent and design (McDonough & Braungart 2010), is often inhibited by institutional barriers posed by the current linear economy of take, make, use and waste (Ghisellini et al. 2016). Underlying those barriers our cultural paradigm celebrates consumerism, exponential growth and financial benefit instead of human values such as diversity, care and trust. Based on a mapping exercise of the circular economy discourse in the Netherlands and an overview of international (academic) literature (Van den Berg 2020) supplemented with collaborative co-creation sessions, visiting events, conferences, giving talks and classes, we have defined a gap leading to the focus of the Professorship. First, we highlight the importance of a process approach in studying the transition from a linear to a circular economy, which is why we use the verb ‘entrepreneuring’ as it indicates the movement we collectively need to make. The majority of work in the field is based on start-ups and only captures snapshots while longitudinal and transition perspectives - especially of larger companies - are missing (Merli et al. 2019; Geissdoerfer et al. 2018; Bocken et al. 2014). We specifically adopt an entrepreneurship-as-practice lens (Thompson, Verduijn & Gartner 2020), which allows us to trace the doings – as opposed to only the sayings - of organizations involved in circular innovation. Such an approach also enables us to study cross-sector and interfirm collaboration, which is crucial to achieve ecosystem circularity (Raworth 2019). As materials flow between actors in a system, traditional views of ‘a value chain’ slowly make way for an ecosystem or value web perspective on ‘organizing business’. We summarize this first theme as ‘entrepreneurship as social change’ broadening dominant views of what economic activity is and who the main actors are supposed to be (Barinaga 2013; Calás, Smircich & Bourne 2009; Steyaert & Hjorth 2008; Nicholls 2008). Second, within the Circular Business Professorship value is a big word in two ways. First of all, we believe that a transition to a circular economy is not just a transition of materials, nor technologies - it is most of all a transition of values We are interested in how people can explore their own agency in transitioning to a circular economy thereby aligning their personal values with the values of the organization and the larger system they are a part of Second, while circularity is a broad concept that can be approached through different lenses, the way in which things are valued and how value is created and extracted lies at the heart of the transition (Mazzucato 2018). If we don’t understand value as collectively crafted it will be very hard to change things, which is why we specifically focus on multiplicity and co-creation in the process of reclaiming value, originating from an ethics of care Third, sustainability efforts are often concerned with optimization of the current – linear – system by means of ecoefficient practices that are a bit ‘less bad’; using ’less resources’, causing ‘less pollution’ and ‘having less negative impact’. In contrast, eco-effective practices are inherently good, departing from the notion of abundance: circular thinking celebrates the abundance of nature’s regenerative capacities as well as the abundance of our imagination to envision new realities (Ellen MacArthur Foundation 2015). Instead of exploiting natural resources, we should look closely in order to learn how we can build resilient self-sustaining ecosystems like the ones we find in nature. We are in need of rediscovering our profound connection with and appreciation of nature, which requires us to move beyond the cognitive and employ an aesthetic perspective of sustainability This perspective informs our approach to innovating education: aesthetics can support deep sustainability learning (Ivanaj, Poldner & Shrivastava 2014) and contribute to facilitating the circular change makers of the future. The current linear economy has driven our planet’s ecology and society towards a collision course and it is really now or never: if we don’t alter the course towards a circular economy today, then when? When will it become urgent enough for us to take action? Which disaster is needed for us to wake up? We desperately need substitutes for the current neo-liberal paradigm, which underlies our linear society and prevents us from becoming an economy of well-being In Entrepreneuring a regenerative society I propose three research themes – ‘entrepreneurship as social change’, ‘reclaiming value’ and ‘the aesthetics of sustainability’ – as alternative ways of embracing, studying and co-creating such a novel reality. LinkedIn: https://www.linkedin.com/in/kim-poldner-a003473/
MULTIFILE
The consumer electronics (CE) industry has high turnovers and a growing demand, such as on the home entertainment segment. At the same time, it generates e-waste of the order of a dozen million tons, about one quarter of the world's total. With the purpose of improving the environmental performance of businesses, the Waste Electrical and Electronic Equipment (WEEE) Directive was put in place in Europe. Given the high competitive environment of this industry, WEEE could be a clue for competitive edge. To create an environmental and economic win-win situation, however, companies have to master reverse logistics (RL). This is particularly challenging in fast clockspeed environments, as it is the case for the CE industry. In this paper, we develop a theoretically and empirically grounded diagnostic tool for assessing a CE company's RL practices and identifying potential for RL improvement, from a business perspective. To theoretically ground the tool, we combine specific CE literature with general theory on reverse logistics management and performance improvement. To empirically ground the tool, we collect field data by combining quantitative (a multiactor survey) with qualitative (interviews and company visits) methods. We demonstrate how our tool can be used to create awareness at senior management about the reverse logistics maturity state.
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Since the film of Al Gore An inconvenient truth, sustainability stands high on the national agenda of most countries. Concern for the environment is one of the main reasons in combination with opportunities to innovate. In general, innovation and entrepreneurship are important in the realm of national economies because they hold the key to the continuity and growth of companies (e.g. Hage, 1999; Cooper, 1987; Van de Ven, 2007) and economic growth within a country. It is therefore obvious that national governments are investing money to enable and improve innovation management and entrepreneurial behaviour within organizations with sustainability in mind. Policy measures are aimed at reduction of carbon dioxide emission, waste management and alternative use of energy sources and materials. In line with these measures companies are urged to integrate sustainability in their business processes and search for innovative sustainable solutions. While on a national level policy measures towards a more sustainable society are defined, enterprises - and especially small and medium sized companies - lag behind and fail in incorporating these measures appropriately in their day-to day business. As a result research for sustainability has become an important driver for innovation. Within the Centre for Innovation and Entrepreneurship (CI&E) at The Hague University of Applied Sciences we have taken the initiative to develop an innovation and research program for the construction industry to help small and medium sized companies (SME's) integrate sustainability in their business processes, while simultaneously professionalizing students and lecturers. This paper is part of ongoing research among 40 companies in the region of South-Holland. The companies are mostly SME's varying from very small (6 employees) to middle-sized (more than 100). According to Rennings (2000) while innovation processes toward sustainable development have received increasing attention during the past years, theoretical and methodological approaches to analyse these processes are poorly developed. This paper describes a theoretical approach developed at our university's Centre for Innovation and Entrepreneurship, which combines education and research. It is an inductive approach that departs from real-life problems encountered by companies, and is aimed at developing a model that supports companies in integrating sustainability in their business and innovation processes. We describe the experiences so far with a number of companies in the construction industry, which participate in the innovation and research program described above and the barriers they encounter. Our sustainable program is centred on four themes: cradle-to-cradle, social corporate responsibility, climateneutral construction and sustainability and customer orientation in the building process. It is an exploratory research in which students and undergraduates are involved under the supervision of a lecturer as senior researcher of this program. Through an in-depth analysis of the companies, participant observation and indepth interviews with the owners/directors of the companies, experts and prominent sustainable trendsetters, insight is gained in innovation processes towards sustainable development. Preliminary conclusions show that on a company level one of the main bottlenecks is the dilemma posed by the need for profit for the continuity of a company, while taking into account people and planet. The main bottleneck is however the inability of companies to translate policy measures into strategy and operations. This paper is set up as follows. In section 2 we give an account of European and Dutch policy measures geared at stimulating sustainability in a business context and especially the building and construction industry. In section 3 an overview is given of the economic importance and characteristics of the Dutch building and construction industry and the problems in this sector. These problems are offset against the opportunity of sustainability as a strategic option for SME's in this sector. In section 4 the innovation and research program developed at the CI&E is introduced in the context of the main research question. Following that in section 5, methodological choices are addressed and the research design is presented. We finalize this paper in section 6 with our conclusions and recommendations for further research.
TechForFuture en SRON hebben elkaar gevonden op het onderzoeksterrein van de nanotechnologie. SRON is het Nederlands Instituut voor Ruimtevaartonderzoek, een van de acht NWO-instituten, gespecialiseerd in hoogwaardig, fundamenteel onderzoek op het snijvlak van space-technologie, ruimte-instrumentarium en de enabling technologieën. TechForFuture (TFF) is het Centre of Expertise HTSM-Oost, een samenwerking van Saxion en Windesheim, voor praktijkgericht onderzoek binnen het kennisterrein van de Hightech Systemen en Materialen. Door de samenwerking tussen TFF en SRON ontstaat een doorlopende kennislijn van fundamenteel naar toepassingsgericht en wordt de interactie tussen fundamenteel en toepassing in het mkb versterkt. Deze samenwerking krijgt vorm in de persoon van Aleksandar Andreski, die als gezamenlijk onderzoeker actief zal zijn bij zowel TFF als SRON. Zijn opdracht is de praktijkgerichte valorisatiekennis van TFF te verbinden met de fundamentele kennis en ervaring van SRON, om zo een brug te slaan tussen nieuwe technologie, inclusief de praktijk van de engineering uit het ruimteonderzoek en praktijktoepassing in en met het mkb.
Overheden willen de transitie naar een circulaire economie versnellen. Reductie van grondstoffen- en energieverbruik, levensduurverlenging, hoogwaardige verwerkingspraktijken en een groei van tweedehands markten zijn hierbij leidend. In het Nationale plan Circulaire Economie worden consumptiegoederen, waaronder (elektrische) huishoudelijke apparatuur, als een prioritaire productketen aangemerkt vanwege de negatieve impact op mens en milieu. De verkoop van (elektrische) huishoudelijke apparaten is de afgelopen decennia sterk toegenomen, maar worden door gebruikers op grote schaal ook weer vroegtijdig afgedankt. Gevolg is een omvangrijke afvalstromen (E-waste) en een vervangingsvraag die aanzet tot nieuwe productie. Professionals in de re-use sector vragen zich af hoe zij het tij kunnen keren. Praktijkgerichte observaties bij burgers, inzamelaars en reparateurs maken duidelijk dat de vroegtijdige afdanking van huishoudelijke apparaten veroorzaakt wordt door gebrekkig onderhoud. Eenvoudig onderhoud, zoals het ontkalken of verwisselen van filters, verlengt de levensduur van apparaten en voorkomt onnodige E-waste. Gebruikers weten vaak niet hoe zij het onderhoud moeten uitvoeren, beschikken niet over onderhoudsproducten, zijn onvoldoende geïnformeerd over benodigd onderhoud of vinden het ‘te veel gedoe’. Veel producenten voelen zich niet aangesproken voor het bieden van een oplossing en volstaan met hun informatieplicht. Professionals in de re-use zien meer zorg voor langdurig productgebruik (lees: levensduurverlenging), als oplossing; maar hoe bevorderen we dat gebruikers producten beter onderhouden? Met de ambitie om onderhoud door gebruikers aan huishoudelijke apparaten te vergroten werkt in dit project een consortium van een gemeente, afvalinzamelaar, RepairCafés, de ConsumentenBond, een producent en retailers samen. In het project wordt het onderhoud van huishoudelijke apparatuur door hun gebruikers geïdentificeerd. We onderzoeken welke onderhoudsactiviteiten gebruikers uitvoeren, welke onderhoud-mindset zij hebben en welke ondersteuning hierbij nodig is. Het project richt zich op het ontwikkelen van een gevalideerde interventiemethode die gebruikers aanzet en ondersteunt in het onderhouden van hun huishoudelijke apparatuur. Voor dit doel worden verschillende onderhoudsstimulerende interventies bij gebruikers getest.
Artificial grass is much more durable and easily maintained than natural grass and therefore finds use in a wide range of applications. The artificial grass system consists of various components which are currently predominantly made of non-biodegradable plastics derived from fossil fuels. Consequently, it has a large environmental impact and is a significant contributor to the world’s (micro)plastic problem. Simultaneously, the world is suffering from a textile waste problem. In the EU only, 12.6 million tons of textile waste is produced annually. Most of this post-consumer textile waste ends up in landfills or incinerators. Striving for a circular economy, new regulations like the Extended Producer Responsibility (EPR) define goals for the collection and recycling of this textile waste. A dominant textile-waste stream is cotton, which consists of the biodegradable biopolymer cellulose. Cotton can be eco-friendly chemically recycled into regenerated cellulose fibres using the lyocell wet-spin process. The ReCeWTAG proposal will explore regenerating cellulose pulp from textile waste into natural artificial grass-like fibres. Currently cellulosic fibres do not have the same properties as synthetic fibres. This applied project will explore how regenerated cellulose grass fibres can be produced with the properties required by varying parameters on Saxion’s recently installed wet-spinning line. SaXcell BV will supply cellulose pulp generated from various cotton-containing textile waste-streams. TenCate Thiolon BV will advise on the required properties. bAwear will assess the environmental impact benefits. The aim is to follow-up this project to replace all synthetic components in artificial grass with cellulose creating a circular system as well as expanding the concept to other technical textiles. It will also assess waste streams like agricultural residues for cellulose regeneration, supporting the circular economy by reducing microplastics, waste and environmental impact.
