The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what are the drivers and barriers for small and medium enterprises to make, execute, and further develop their strategy on social media? This paper places the perceptions and actions of 10 SMEs in the Netherlands in the Stages of Growth for e-Business model (SOG-e model) which focuses on e-business maturity. Findings are that general expectations and customer wishes are important drivers and that, besides time and money, the fear of negative comments on the Internet are important barriers.
More than 80 % of all information in an organization is unstructured, created by knowledge workers engaged in peer-to-peer networks of expertise to share knowledge across organizational boundaries. Enterprise Information Systems (EIS) do not integrate unstructured information. At best, they integrate links to unstructured information connected with structured information in their databases. The amount of unstructured information is rising quickly. Ensuring the quality of this unstructured information is difficult. It is often inaccessible, unavailable, incomplete, irrelevant, untimely, inaccurate, and/or incomprehensible. It becomes problematic to reconstruct what has happened in organizations. When used for organizational policies, decisions, products, actions and transactions, structured and unstructured information are called records. They are an entity of information, consisting out of an information object (structured or unstructured) and its metadata. They are important for organizational accountability and business process performance, for without them reconstruction of past happenings and meaningful production become an impossibility. Organization-wide management of records is not a common functionality for EIS, resulting in [1] a fragmentation in the management of records, where structured and unstructured information objects are stored in a variety of systems, unconnected with their metadata; [2] a fragmentation in metadata management, leading to a loss of contextuality because metadata are separated from their information objects; and [3] a declining quality or records, because their provenance, integrity, and preservation are in peril. Organizational accountability is based on records and their context to reconstruct the past. Because records are not controlled by EIS, they can only marginally be used for accountability. The challenge for organizational accountability is to generate trusted records, fixed and contextual information objects inseparately linked with metadata that capture context to regain evidential value and to allow for the reconstruction of the past. The research question of this paper is how to capture records and their context within EIS to regain the evidential value of records to allow for a more robust organizational accountability. To find an answer, we need to pay attention to the concept of context, on how to capture context in metadata, and how to embed and manage records in EIS.
With the development of Enterprise Architecture (EA) as a discipline, measuring and understanding its value for business and IT has become relevant. In this paper a framework for categorizing the benefits of EA, the Enterprise Architecture Value Framework (EAVF), is presented and based on this framework, a measurability maturity scale is introduced. In the EAVF the value aspects of EA are expressed using the four perspectives of the Balanced Scorecard with regard to the development of these aspects over time, defining sixteen key areas in which EA may provide value. In its current form the framework can support architects and researchers in describing and categorizing the benefits of EA. As part of our ongoing research on the value of EA, two pilots using the framework have been carried out at large financial institutions. These pilots illustrate how to use the EAVF as a tool in measuring the benefits of EA
