In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digital marketing activities are being employed varies widely among PMPs. However, studies investigating the factors that influence the uptake of digital marketing activities are lacking. This study applies a resource-based view to fill this gap, using data from an online survey about collective digital marketing activities among 164 official representatives of PMPs in urban shopping areas in the Netherlands. Regression analyses were employed to examine the extent to which the resources of PMPs influence the adoption and update frequency of the two most often used digital marketing channels: websites and social media pages. The results revealed that while the adoption of collective digital marketing channels is strongly influenced by the physical resources that characterize the shopping area itself, the update frequency of these channels is influenced more by the organizational resources of PMPs. In addition, the strategic choice of PMPs to deploy human and financial resources for the benefit of collective digital marketing activities leads to increased use of these activities. This effect is reinforced by the fact that digital marketing skills gained through experience contribute to a higher update frequency of the adopted channels. As such, this study provides empirical evidence on the influence of PMPs shared resources upon their digital marketing activities.
Balancing processes of external contingency and internal P-O fit is amongst the challenges facing innovative HE institutions today. This multi-level case study presents findings from a research & development program targeted to investigate and improve organisational-, leadership- and employees’ capacities to design, select and develop the human capital necessary to meet the strategic demands. The R&D project is framed as a collective organisational learning strategy with continuous alternation of research, design, pilots and implementation activities. Work in progress till 2020. At present 25 strategic personnel plans are developed for degree programs and other organizational units, each of which is tailored to the strategic horizon and market of that specific organisational entity. Furthermore, instrumentation to run a strategic personnel planning process for knowledge institutions is developed transferable to other institutions. Finally, input is provided for the development of strategic HRM for career development & mobility, professionalisation, team development and resourcing strategy. https://www.hec2019.nl/108493/wiki/449361/programme-abstracts
Despite Dutch Hospitality industry’s significant economic value, employers struggle to attract and retain early career professionals at a time when tourism is forecasted to grow exponentially (Ruël, 2018). Universally, hospitality management graduates are shunning hospitality careers preferring other career paths; stimulating the Dutch Hospitality to find innovative ways of attracting and retaining early career professionals. Following calls from the Human Resource Management (HRM) community (Ehnert, 2009), we attribute this trend to personnel being depicted as rentable resources, driving profit’’ often at personal expense. For example, hotels primarily employ immigrants and students for a minimum wage suppressing salaries of local talent (Kusluvan, et al 2010, O’Relly and Pfeffer, 2010). Similarly, flattening organizational structures have eliminated management positions, placing responsibility on inexperienced shoulders, with vacancies commonly filled by pressured employees accepting unpaid overtime jeopardizing their work life balance (Davidson, et al 2010,). These HRM practices fuel attrition by exposing early career professionals to burnout (Baum et al, 2016, Goh et al, 2015, Deery and Jog, 2009). Collectively this has eroded the industry’s employer brand, now characterized by unsocial working hours, poor compensation, limited career opportunities, low professional standing, high turnover and substance abuse (Mooney et al, 2016, Gehrels and de Looij, 2011). In contrast, Sustainable HRM “enables an organizational goal achievement while simultaneously reproducing the human resource base over a long-lasting calendar time (Ehnert, 2009, p. 74).” Hence, to overcome this barrier we suggest embracing the ROC framework (Prins et al, 2014), which (R)espects internal stakeholders, embraces an (O)pen HRM approach while ensuring (C)ontinuity of economic and societal sustainability which could overcome this barrier. Accordingly, we will employ field research, narrative discourse, survey analysis and quarterly workshops with industry partners, employees, union representatives, hotel school students to develop sustainable HRM practices attracting and retaining career professionals to pursue Dutch hospitality careers.
Veel essentiële beroepen kampen met een nijpend tekort aan medewerkers. Momenteel bestaat er een tekort van ongeveer 15.000 verpleegkundigen, oplopend naar 100.000 in 2030. Van startende verpleegkundigen verlaat 15% binnen twee jaar het zorgberoep, onder andere als gevolg van mentale overbelasting. Uitval door mentale overbelasting treft ook politiemensen. De politieorganisatie staat de komende jaren voor de uitdaging om 17.000 politiemensen erbij te krijgen. Het reduceren van mentale overbelasting van zorgprofessionals en politiemensen is cruciaal omdat een tekort van hen de samenleving hard treft. Dit postdoc-programma heeft als doel inzichtelijk te maken hoe de transitiefase van opleiding naar loopbaanstart voor professionals in essentiële beroepen beter kan worden ingericht, om mentale overbelasting te voorkomen en duurzame inzetbaarheid te vergroten. Onderzoeksvraag: Wat is de optimale samenstelling van transitieprogramma’s voor startende professionals in essentiële beroepen (zoals zorginstellingen en politie-eenheden), die bijdragen aan vermindering van werkstress, mentale overbelasting en geestelijke gezondheidsproblemen en aan bevordering van duurzame inzetbaarheid? Daartoe wordt een inventariserend onderzoek uitgevoerd - samen met zorginstellingen en de politieorganisatie - naar inhoud van en ervaringen met interventies die beginnende professionals ondersteunen tijdens de overgang van opleiding naar loopbaanstart (transitieprogramma’s). De uitkomsten hiervan vullen we aan met resultaten uit systematisch literatuuronderzoek. Opbrengsten: - Tweetal artikelen over transitie-interventies in zorginstellingen en in politie-eenheden; - Realist review naar mogelijk werkzame componenten van transitieprogramma’s voor verpleegkundigen en hun theoretische onderbouwing; - Update van model voor werk gerelateerde risico- en beschermende factoren voor politiemensen; - Gap-analyse met vergelijking van internationale literatuur (realist review en update literatuuronderzoek naar risicofactoren en beschermende factoren) met de huidige praktijk; - Blauwdruk voor (de componenten van) optimale transitieprogramma’s voor zorginstellingen en politie-eenheden; - Voorstel voor vervolgonderzoek gericht op effectiviteit van volgens blauwdruk ontwikkelde transitieprogramma’s; - Onderwijsmodules en verdere input voor opleidingen Human Resource Management (HRM), Verpleegkunde en de Minor Arbeid, Gezondheid en Welzijn.
English: This living lab aims to support the creation, development and implementation of next generation concepts for sustainable healthcare logistics, with special attention for last mile solutions. Dutch healthcare providers are on the verge of a transition towards (more) sustainable business models, spurred by e.g., increasing healthcare costs, ongoing budget cuts, tight labor market conditions and increasing ecological awareness. Consequently, healthcare providers need to improve and innovate their business model and underlying logistics concept(s). Simultaneously, many cities are struggling with congestion in traffic, air quality and liveability in general. This calls for Last Mile Logistics (LML) concepts that can address challenges like effective and efficient resource planning, scheduling and utilization and, particularly, sustainability goals. LML can reduce environmental and social impact by decreasing emissions, congestion and pollution through effectively consolidating in-flows of goods and providing innovative solutions for care, wellbeing and related services. The research and initiatives in the living lab will address the following challenges: reducing the ecological footprint, reducing (healthcare-related) costs, improving service quality, decreasing loneliness of frail citizens and improving the livability of urban areas (reducing congestion and emissions). Given the scarcity and fragmentation of knowledge on healthcare logistics in organizations the living lab will also act as a learning community for (future) healthcare- and logistics professionals, thereby supporting the development of human capital. By working closely with related stakeholders and using a transdisciplinary research approach it is ensured that the developed knowledge and solutions deliver a contribution to societal challenges and have sound business potential.
