In dit artikel wordt aan de hand van enkele bekende en minder bekende theoretische marktingcommunicatie modellen uitgebreid ingegaan op de werking van sponsoring van sport.
Deze rapportage is onderdeel van het LEVV-LOGIC project (2016-2018) waarinonderzoek gedaan wordt naar de inzet van lichte elektrische vrachtvoertuigen (LEVVs) voor stadslogistiek. Steeds meerbedrijven wilLEVVsontwikkelen of gebruiken voor het vervoer van goederen in steden. Echter, ditgaat gepaard met onzekerheid, onder andere door een gebrek aan eenduidig mobiliteitsbeleid omtrent de voertuigen. De voertuigen vallen momenteel vaak buitenfiets-, elektrisch vervoer-en goederenvervoerbeleid. Doel van deze rapportage is enerzijds om bedrijven te informeren over huidige en aankomende gemeentelijke beleidsmaatregelen die van invloed zijn op de inzet van LEVVsen anderzijds om gemeenten te motiveren via mobiliteitsbeleid in te spelen op de ontwikkelingenmet LEVVs.---This report is part of the LEVV-LOGIC project (2016-2018) which exploresthe use of light electric freight vehicles (LEFV) for city logistics. An increasing number of organisations wantsto develop oruse LEFVs for freight distribution in cities. However, thisis associated with uncertainty, as there areno clear mobility policiesfor thesevehicles. The vehicles are not explicitly part of local or national cycle-, electric transport-or freight policies. The aim of this report is first, to inform companies about current and future policy measures that influence the use of LEFVs and second, to encourage policy makers to respond to the development of LEFVs.
This article provides a description of the emergence of the Spanish ‘Occupy’ movement, Democracia real ya. The aim is to analyse the innovative discursive features of this movement and to connect this analysis to what we consider the innovative potential of the critical sciences. The movement is the result of a spontaneous uprising that appeared on the main squares of Madrid and Barcelona on 15 May 2011 and then spread to other Spanish cities. This date gave it its name: 15M. While the struggle for democracy in Spain is certainly not new, the 15M group shows a series of innovative features. These include the emphasis on peaceful struggle and the imaginary of a new democracy or worldview, transmitted through innovative placards and slogans designed by Spanish citizens. We consider these innovative not only due to their creativity, but also because of their use as a form of civil action. Our argument is that these placards both functioned as a sign of protest and, in combination with the demonstrations and the general dynamics of 15M, helped to reframe the population’s understanding of the crisis and rearticulate the identity of the citizens from victims to agents. In order to analyse the multimodal character of this struggle, we developed an interdisciplinary methodology, which combines socio-cognitive approaches that consider ideological proposals as socio-cognitive constructs (i.e. the notion of narrative or cognitive frame), and Critical Discourse Analysis (CDA) in the analysis of discourses related to processes of social imagination and transformation. The socio-constructivist perspective is used to consider these discourses in relation to their actors, particular contexts and actions. The use of CDA, which included a careful rhetoric analysis, helped to analyse the process of deconstruction, transformation and reconstruction that 15M uses to maintain its struggle. The narrative analysis and the discursive theoretical concept of articulation helped to methodologically show aspects of the process of change alluded to above. This change was both in terms of cognition and in the modification of identity that turned a large part of the Spanish population from victims to indignados and to the neologism indignadanos, which is a composition of indignado and ciudadano (citizen).
Advances in technology are opening up new learning opportunities, consequently having an impact on conventional teaching and learning concepts. The roles of teachers, students and universities are also being transformed worldwide. The Academy for Leisure & Events of BUas has always been part of the above quest.Therefore, it is crucial that teaching methods and learning experiences in higher education are dynamic and continuously incorporate innovative approaches as well as integrate new technologies. After all, it is essential to be prepared for the way students learn nowadays and for the future demand coming.It is now more important than ever, especially considering the challenging coronavirus times we are in, for Breda University of Applied Sciences – as a partner of this project – to actively contribute to strengthening staff capacities in innovative teaching and learning methods and digital skills. For instance by offering training courses in a blended model, combining face-to-face teacher training with MOOCs and e-learning.As designing meaningful experiences has always been at the heart of the mission and work ofthe Academy for Leisure & Events, this project builds upon further extension of networks in teaching and learning innovation in national and international higher education contexts.Partners:FH Joanneum University of Applied Sciences, Universidad Carlos III de Madrid, Universidad de Lima, Universidad Catolica San Pablo, Universidad de Piura, Universidad Austral de Chile, Universidad de Santiago de Chile, Universidad Vina del Mar
