This article describes a study profiling 241 attendees to the 2014 masquerade festival in Winneba in Southern Ghana according to their support for and past membership of the competing masquerade groups. Three cohorts of attendees were used to highlight the differences that exist in terms of their demographics and trip/event profile, information sources, and how satisfied they were with various facilities and services provided by the event organizers. The study found that two cohorts belonged to or supported a masquerade group while the majority neither belonged to nor supported a masquerade group nor ever been masqueraders. The demographic profile of the majority subsample showed they were likely to be female, young, employed with above-average incomes and educational attainment. Their main source of information on the festival was friends, and they also tended to be intolerable of the long ticket queues and other appalling conditions of the event venue more than the other subgroups and this had implications for marketing and product development
DOCUMENT
Carnival Futures: Notting Hill Carnival 2020 is a King’s Cultural Institute project led by Nicole Ferdinand (Culture, Media and Creative Industries at King’s College London) which sought to engage cultural organisations and other stakeholders in planning for the future of the Notting Hill Carnival. The content of this report is intended as a contribution to current research and to identifying future directions for the development of the Notting Hill Carnival. The material and views expressed are produced by various stakeholders in a series of workshops.
DOCUMENT
